We have a vision of an unstereotyped world

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Member Spotlight

  • Publish Date: Nov 13, 2019

In 2018 Ipsos published an open-source Women’s Empowerment Framework with the goal of influencing those working to empower women to apply considerations of self-perception, context, and cultural norms to their intervention design and measurement/tracking.

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In the News

  • Publish Date: Nov 20, 2019

It’s been just over two years since UN Women unveiled its gender stereotype-busting advertising alliance alongside Unilever and a host of multnationals. Now, the organization’s executive director plans to turn up the message by making room at the table for smaller, local brands. UN Women unveiled the Unstereotype Alliance at Cannes Lions back in 2017. The program’s aim is to wipe out stereotypes in advertising – such as the hapless dad and the stay-at-home mom – in the hope that both men and women will gradually fall out of societal gender norms.

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As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition