WE HAVE A VISION OF AN UNSTEREOTYPED WORLD

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) to help create an equal world.

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Videos

Lived Experiences: Unstereotype Alliance Conversations for Change
In this canid and personal film, brand leaders, inclusion activists and marketing experts come together to discuss their lived experiences and why diverse, inclusive and unstereotypical representation is so important on both a personal and societal level.

Exploring Intersectionality with Gabby Rivera
In conversation with Unstereotype Alliance Deputy Vice Chair Heide Gardner at the Unstereotype Alliance Global Member Summit 2021, author, storyteller and creator of the origin story for the first LGBTQ character for Marvel, Gabby Rivera, shared experiences as a queer Latina in challenging stereotypes during the process of creating a Marvel 'first'.

"International Women's Day 2021"
The Unstereotype Alliance partnered with Getty Images to co-curate an unstereotyped gallery to celebrate the IWD2021 official theme, “Women in leadership: Achieving an equal future in a COVID‑19 world”.

"Dear white people and men..."
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

The Problem is not seeing the Problem
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Beyond Gender 2: The Impact of Intersectionality in Advertising

  • Publish Date: Oct 08, 2021

This report details the results of a four-country study conducted by Ipsos for the Unstereotype Alliance, sponsored by LIONS. The purpose of the research was to examine the presence and impact of intersectionality in advertising across Japan, Turkey, the United Kingdom and the United States.

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Unstereotype Alliance Annual Report: 2020

  • Publish Date: Jul 16, 2021

The following report highlights the Unstereotype Alliance's progress in 2020. It encompasses tools produced across the Alliance to address inequalities within advertising content, a deep dive into the 76% growth in membership during 2020, the programmes and initiatives rolled out by national chapters, and more milestones from across the four Unstereotype Alliance workstreams.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition 

VICE CHAIRS

MEMBERS

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ALLIES

NATIONAL CHAPTERS

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