WELCOME TO THE UNSTEREOTYPE ALLIANCE
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.
Videos
Member spotlight: Safaricom's stereotype-smashing 'Twende Tukiuke' campaign
- Publish Date: Jan 29, 2021
In celebrating their 20th anniversary within the context of COVID-19, it was particularly important for Safaricom to share with its customers a positive message that would provide some hope and inspiration despite the complete shift brought about by the pandemic. The visual style of the ad tapped into the simple beauty within the everyday raw material that Kenyans transform to make a living, using their skill and natural talents to do it. The ad is made up of real stories shared by real Kenyans. Some stories were deliberately selected to challenge societal stereotypes.
Kenya launches UN Women-convened alliance to counter gender-based stereotypes in the advertising industry
- Publish Date: Feb 24, 2021
The Unstereotype Alliance today launches its Kenya national chapter, with a coalition of eight private sector organisations that have united to address stereotypes in advertising.