We have a vision of an unstereotyped world

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Member Spotlight

  • Publish Date: May 29, 2020

The IPA iList, in partnership with Unilever and Campaign, is a recognition and celebration of all those who are truly promoting and championing diversity and inclusion within the advertising industry, through unstereotyped, representative creative work or game changing inclusivity programmes within their organisations. The ā€˜Iā€™ stands for Inclusion and Inspiration.

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UN Women Raises Awareness of the Shadow Pandemic of Violence Against Women during COVID-19

  • Publish Date: May 27, 2020

The COVID-19 pandemic is not just a health issue. It is a profound shock to our societies and economies, and women are at the heart of care and response efforts underway. As frontline responders, health professionals, community volunteers, transport and logistics managers, scientists and more, women are making critical contributions to address the outbreak every day. The majority of caregivers, at home and in our communities, are also women.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition 

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