WE HAVE A VISION OF AN UNSTEREOTYPED WORLD

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world. 

The Alliance contributes to empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) to help create an equal world.

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STATE OF THE INDUSTRY REPORT 2
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The State of the Industry 2 report examines progress of diversity, equity and inclusion across the global advertising industry against three pillars - fostering workplace equality, achieving unstereotyped advertising, and empowering public action against stereotypes. The research, which covers the period of 2021 - 2022, showed some incremental improvements but highlights that inequity persists.   Download the report here.
The Levers of Change Gender Equality Attitudes Study 2022
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The Levers of Change: Gender Equality Attitudes Study 2022, is the latest iteration of a bi-annual global study that tracks attitudes towards gender. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership and political participation, education, healthcare, the workplace, media representation, marriage and family life, safety and violence, and…

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As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition 

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