- Publish Date: Jan 23, 2020
Kantar has been a strong proponent of ensuring progressive people-portrayal in brand communication, and leverages research tools to help clients monitor and improve marketing communication to be more representative of all types of consumers.
Kantar partnered with the UN Women and the Unstereotype Alliance members on a groundbreaking research study in 10 countries that aimed to illuminate the realities of Gender Equality Attitudes. Data from this study has been shared at forums across the world and at Cannes to inspire and create open dialogue leading to women receiving equal rights to men around the world.
Secondly, Kantar has been measuring progressive gender portrayal in advertising research for several years; more recently, they partnered with the Unstereotype Alliance to develop the Unstereotype Metric a tool to help members meet their pledge to create advertising and content that is free of gender stereotypes. Kantar has incorporated this metric into its advertisement pre-testing research implemented globally and is making normative results available to the Alliance members to benchmark their own content. Kantar commits to sharing meta-learnings from gender portrayal ad research with the Unstereotype Alliance members.
In the News
- Publish Date: Jan 17, 2020
DATES: 5-6 March 2020 at UN Headquarters, New York. The Unstereotype Alliance Global Member Summit is a signature annual event that is convened by UN Women at the United Nations Headquarters. Now in its 3rd year, the Unstereotype Alliance Global Member Summit brings together a diverse group of industry leaders, CEOs, CMOs, Chief Diversity Officers, Corporate Social Responsibility Officers, creative leaders, researchers, academia, senior executives, gender equality advocates across multiple sectors who share a common goal of achieving gender equality, women’s empowerment and an unstereotyped world.
Unstereotype Alliance South Africa Chapter launches in Johannesburg
- Publish Date: Feb 11, 2020
UN Women launches South Africa Chapter of the Unstereotype Alliance
UN Women South Africa Multi-Country Office launched the South African National Chapter of the Unstereotype Alliance in Johannesburg on 11 February 2020.
The Unstereotype Alliance, a thought and action platform, seeks to eradicate harmful gender-based stereotypes in all media and advertising content. Convened by UN Women, the Unstereotype Alliance contributes to empowering women in all their diversity and addressing harmful...