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We have a vision of an unstereotyped world
The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.
Member Spotlight
- Publish Date: Jul 19, 2019
UNILEVER and their brand Dove in partnership with Getty Images, Girlgaze and women everywhere created Project #ShowUs – the world’s largest stock photo library that shows women as they are, not as others believe they should be.
In the News
- Publish Date: Aug 14, 2019
News on the decisions by the ASA with regards to two advertisements adjudged to have not met standards regarding the furthering of stereotypes gives welcome new attention to the issue regardless of the merits of the ads in question.
Videos
CONVENER
As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.
The Unstereotype Alliance membership is a diverse and influential coalition
VICE CHAIRS
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