WELCOME TO THE UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Videos

"Dear white people and men..."
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

The Shadow Pandemic: Domestic violence in the wake of COVID-19
The Shadow Pandemic public service announcement is narrated by Kate Winslet and developed with Interpublic Group agencies and Getty Images, both members the Unstereotype Alliance convened by UN Women.

A Message from the UN Women Executive Director
The importance of the Unstereotype Alliance, its progress and the need for advertising industry to come together

The Problem is not seeing the Problem
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Member spotlight: Safaricom's stereotype-smashing 'Twende Tukiuke' campaign

Publish Date: Jan 29, 2021

In celebrating their 20th anniversary within the context of COVID-19, it was particularly important for Safaricom to share with its customers a positive message that would provide some hope and inspiration despite the complete shift brought about by the pandemic. The visual style of the ad tapped into the simple beauty within the everyday raw material that Kenyans transform to make a living, using their skill and natural talents to do it. The ad is made up of real stories shared by real Kenyans. Some stories were deliberately selected to challenge societal stereotypes.

Publish Date: Feb 24, 2021

The Unstereotype Alliance today launches its Kenya national chapter, with a coalition of eight private sector organisations that have united to address stereotypes in advertising.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

WELCOME TO THE UNSTEREOTYPE ALLIANCE

Videos

Member spotlight: Safaricom's stereotype-smashing 'Twende Tukiuke' campaign

Kenya launches UN Women-convened alliance to counter gender-based stereotypes in the advertising industry

CONVENER

The Unstereotype Alliance membership is a diverse and influential coalition

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