WELCOME TO THE UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

Member Spotlight: Turkey National Chapter member, Eczacibaşı Holding

  • Publish Date: Jun 30, 2021

This campaign showcases a father figure (named Burak) during the COVID19 pandemic, who is keeping up his pace and taking care of his health through the support of Dynavit, meanwhile attending his virtual business meetings, taking care of his children, preparing food, doing house chores, and not skipping exercise.

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Unstereotype Alliance Annual Report: 2020

  • Publish Date: Jul 16, 2021

The following report highlights the Unstereotype Alliance's progress in 2020. It encompasses tools produced across the Alliance to address inequalities within advertising content, a deep dive into the 76% growth in membership during 2020, the programmes and initiatives rolled out by national chapters, and more milestones from across the four Unstereotype Alliance workstreams.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition 

VICE CHAIRS

MEMBERS

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ALLIES

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