WELCOME TO THE UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

Learn More

Videos

Danai Gurira in conversation with Madeline Di Nonno
Danai spoke with Madeline Di Nonno (President and CEO, Geena Davis Institute for Gender in Media) at the Unstereotype Alliance Global Member Summit about the importance of representation and role models in storytelling, her experiences growing up in Zimbabwe and the US, and as an African actor in Hollywood.

Exploring Intersectionality with Gabby Rivera
In conversation with Unstereotype Alliance Deputy Vice Chair Heide Gardner at the Unstereotype Alliance Global Member Summit 2021, author, storyteller and creator of the origin story for the first LGBTQ character for Marvel, Gabby Rivera, shared experiences as a queer Latina in challenging stereotypes during the process of creating a Marvel 'first'.

"International Women's Day 2021"
The Unstereotype Alliance partnered with Getty Images to co-curate an unstereotyped gallery to celebrate the IWD2021 official theme, “Women in leadership: Achieving an equal future in a COVID‑19 world”.

"Dear white people and men..."
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

The Problem is not seeing the Problem
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Member Spotlight: Turkey National Chapter member, Eczacibaşı Holding

Publish Date: Jun 30, 2021

This campaign showcases a father figure (named Burak) during the COVID19 pandemic, who is keeping up his pace and taking care of his health through the support of Dynavit, meanwhile attending his virtual business meetings, taking care of his children, preparing food, doing house chores, and not skipping exercise.

Publish Date: Jul 16, 2021

The following report highlights the Unstereotype Alliance's progress in 2020. It encompasses tools produced across the Alliance to address inequalities within advertising content, a deep dive into the 76% growth in membership during 2020, the programmes and initiatives rolled out by national chapters, and more milestones from across the four Unstereotype Alliance workstreams.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.