We have a vision of an unstereotyped world

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Member Spotlight

  • Publish Date: Dec 13, 2019

“Cricket has historically been considered a man’s game, but there is amazing action happening today in Women’s cricket which doesn’t get the same spotlight. Through the #ChallengeAccepted campaign we wanted to challenge gender stereotypes in cricket as we believed that the game is being divided by gender and not skills and prowess. The campaign caused lot of conversations in culture with support pouring in from the cricketing community across the globe and we believe we helped nudge the fans of the game to have a more balanced view of women’s cricket.” Julie Bramham, Chief Marketing Officer, Diageo India

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In the News

  • Publish Date: Jan 14, 2020

Announcing the launch of the momentous Generation Equality Forum, a civil society-centred, global gathering for gender equality, co-hosted by the governments of Mexico and France. Kicking off in Mexico City, Mexico on 7-8 May 2020, the Forum will culminate in Paris, France on 7-10 July 2020. The Generation Equality Forum will celebrate the historic 25th anniversary of the fourth World Conference of Women and the adoption of its landmark outcome framework for gender equality and women’s rights, the Beijing Platform for Action. In addition to celebrating progress on the gender equality agenda, the Forum will foster a global public conversation for urgent action and accountability for key challenge areas that will unlock important progress for women’s rights.

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As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition