- Publish Date: Dec 13, 2019
“Cricket has historically been considered a man’s game, but there is amazing action happening today in Women’s cricket which doesn’t get the same spotlight. Through the #ChallengeAccepted campaign we wanted to challenge gender stereotypes in cricket as we believed that the game is being divided by gender and not skills and prowess. The campaign caused lot of conversations in culture with support pouring in from the cricketing community across the globe and we believe we helped nudge the fans of the game to have a more balanced view of women’s cricket.” Julie Bramham, Chief Marketing Officer, Diageo India
In the News
- Publish Date: Jan 14, 2020
Announcing the launch of the momentous Generation Equality Forum, a civil society-centred, global gathering for gender equality, co-hosted by the governments of Mexico and France. Kicking off in Mexico City, Mexico on 7-8 May 2020, the Forum will culminate in Paris, France on 7-10 July 2020.
The Generation Equality Forum will celebrate the historic 25th anniversary of the fourth World Conference of Women and the adoption of its landmark outcome framework for gender equality and women’s rights, the Beijing Platform for Action. In addition to celebrating progress on the gender equality agenda, the Forum will foster a global public conversation for urgent action and accountability for key challenge areas that will unlock important progress for women’s rights.