WELCOME TO THE UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Videos

"Dear white people and men..."
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

The Shadow Pandemic: Domestic violence in the wake of COVID-19
The Shadow Pandemic public service announcement is narrated by Kate Winslet and developed with Interpublic Group agencies and Getty Images, both members the Unstereotype Alliance convened by UN Women.

A Message from the UN Women Executive Director
The importance of the Unstereotype Alliance, its progress and the need for advertising industry to come together

The Problem is not seeing the Problem
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Inside Fast Retailing's Factory Workers and Community Empowerment Program

Publish Date: Sep 30, 2020

With over 2.5 million female workers, garment factories are one of the main sources of employment for women in Bangladesh. Yet, despite female employees making up over half the workers at such factories, insufficient attention is given to enhancing their skills, and the percentage of women in management positions is low. Seeking to change this situation, Fast Retailing trialed a training program to empower women working in two factories of its manufacturing partners in Bangladesh.

Publish Date: Nov 09, 2020

The Unstereotype Alliance’s UAE National Chapter Founding Members include: Advertising Business Group, Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc., and Unilever.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

WELCOME TO THE UNSTEREOTYPE ALLIANCE

Videos

Inside Fast Retailing's Factory Workers and Community Empowerment Program

UAE launches National Chapter of UN Women-convened advertising alliance to challenge traditional stereotypes in advertising

CONVENER

The Unstereotype Alliance membership is a diverse and influential coalition

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