The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

Learn More

The IPA iList celebrates champions of diversity and inclusion

  • Publish Date: May 27, 2020

The IPA iList, in partnership with Unilever and Campaign, is a recognition and celebration of all those who are truly promoting and championing diversity and inclusion within the advertising industry, through unstereotyped, representative creative work or game changing inclusivity programmes within their organisations. The ā€˜Iā€™ stands for Inclusion and Inspiration.

Read More

UN Women launches new UK chapter of advertising alliance to fight gender-based stereotypes in the industry

  • Publish Date: Jul 31, 2020

The Unstereotype Alliance has launched its UK National Chapter with a core group of 28 leading UK advertisers and creative agencies, with the objective of securing commitments from over 100 brands.

Learn More


As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition