WELCOME TO THE UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

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Videos

Danai Gurira in conversation with Madeline Di Nonno
Danai spoke with Madeline Di Nonno (President and CEO, Geena Davis Institute for Gender in Media) at the Unstereotype Alliance Global Member Summit about the importance of representation and role models in storytelling, her experiences growing up in Zimbabwe and the US, and as an African actor in Hollywood.

Exploring Intersectionality with Gabby Rivera
In conversation with Unstereotype Alliance Deputy Vice Chair Heide Gardner at the Unstereotype Alliance Global Member Summit 2021, author, storyteller and creator of the origin story for the first LGBTQ character for Marvel, Gabby Rivera, shared experiences as a queer Latina in challenging stereotypes during the process of creating a Marvel 'first'.

"International Women's Day 2021"
The Unstereotype Alliance partnered with Getty Images to co-curate an unstereotyped gallery to celebrate the IWD2021 official theme, “Women in leadership: Achieving an equal future in a COVID‑19 world”.

"Dear white people and men..."
Stephan Loerke, CEO of WFA, interviews Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Chair of the Unstereotype Alliance.

The Problem is not seeing the Problem
The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Member spotlight: Safaricom's stereotype-smashing 'Twende Tukiuke' campaign

  • Publish Date: Jan 29, 2021

In celebrating their 20th anniversary within the context of COVID-19, it was particularly important for Safaricom to share with its customers a positive message that would provide some hope and inspiration despite the complete shift brought about by the pandemic. The visual style of the ad tapped into the simple beauty within the everyday raw material that Kenyans transform to make a living, using their skill and natural talents to do it. The ad is made up of real stories shared by real Kenyans. Some stories were deliberately selected to challenge societal stereotypes.

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Kenya launches UN Women-convened alliance to counter gender-based stereotypes in the advertising industry

  • Publish Date: Feb 24, 2021

The Unstereotype Alliance today launches its Kenya national chapter, with a coalition of eight private sector organisations that have united to address stereotypes in advertising.

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CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance membership is a diverse and influential coalition 

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