The Unstereotype Alliance Statement regarding the BickyBurger advert

  • Publish Date: Oct 11, 2019

“Advertising that trivializes and promotes violence against women is reprehensible. Advertisers and creatives who produce it must be held accountable.” Convened by UN Women, the Unstereotype Alliance exists to ensure that the advertising industry is a force for good by bringing together a diverse and influential coalition of partners behind the common goal of eradicating harmful stereotypes in media and advertising. This week we saw an example of how much remains to be done. An online ad for a burger company showed a man punching a woman for not bringing him that brand of burger.

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Spikes Asia partners with Unstereotype Alliance to issue new jury guidelines

  • Publish Date: Sep 05, 2019

Award jurors given new criteria to combat negative stereotypes. Spikes Asia today announced it has revised its judging process for all Spikes Awards this year, in collaboration with UN Women’s Unstereotype Alliance.  The festival has issued new jury guidelines for jurors reviewing entries to ensure they consider whether the work perpetuates negative stereotypes and inequalities regarding gender, age, race, ethnicity, disability or other biases. The change is line with Spikes...

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The Holmes Report

  • Publish Date: Aug 29, 2019

As executive director of UN Women, Phumzile Mlambo-Ngcuka is a leading advocate of gender equality, working since 2013 globally to combat critical issues like domestic violence, childhood marriage and inequitable laws that deny women the same rights as men. Mlambo-Ngcuka was actively involved in the struggle to end apartheid in her home country of South Africa. From 2005 to 2008, she served as the country’s deputy president, overseeing programs to combat poverty and bring the advantages of a growing economy to the poor, with a particular focus on women. She was a member of parliament from 1994 to 1996 as part of South Africa’s first democratic government.

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First ads banned for contravening UK gender stereotyping rules

  • Publish Date: Aug 13, 2019

Two television ads, one featuring new dads bungling comically while looking after their babies and the other a woman sitting next to a pram, have become the first to be banned under new rules designed to reduce gender stereotyping. The Advertising Standards Authority (ASA) banned the ads for Philadelphia cream cheese and Volkswagen, following complaints from the public that they perpetuated harmful stereotypes. The new rules, introduced at the beginning of the year, ban the depiction of...

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Cannes Lions expands Jury guidelines to champion equal representation and confront inequality

  • Publish Date: Jun 06, 2019

Cannes Lions continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.

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Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting

  • Publish Date: Jan 28, 2019

Marketers feel the need to move away from gender-based stereotypes when it comes to targeting strategies, but many are confused about how to do it.

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Some Marketers Moving Away From Dated Gender Targeting, Study Shows

  • Publish Date: Jan 28, 2019

Some marketers are starting to edge away from dated gender-based strategies—such as exclusively targeting household cleaning products at women, or entirely overlooking men who buy diapers—but others haven’t changed at all, according to a study due to be published this week.

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Gillette has it right, advertisers can’t just celebrate masculinity & ignore #MeToo

  • Publish Date: Jan 27, 2019

Some marketers are starting to edge away from dated gender-based strategies—such as exclusively targeting household cleaning products at women, or entirely overlooking men who buy diapers—but others haven’t changed at all, according to a study due to be published this week.

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Limiting women in the workplace is costing us trillions

  • Publish Date: Jan 22, 2019

The World Economic Forum (WEF) reported that progress on gender equality is stagnating as women’s participation in the workforce and politics has stalled. As global leaders prepare for the next WEF Annual Meeting, it’s time to flip this script.

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Brands can be a force for good and for growth. Here’s how

  • Publish Date: Jan 14, 2019

Equality and sustainability are pervasive problems, created over generations, and must be solved through both individual and collective action. So, what if brands – arguably the most pervasive forces in the world for business growth – could also be used as a force for good? Brands are ubiquitous. They touch people every day, often multiple times. Imagine the impact if all brands stepped up to be both a force for good AND a force for growth.

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Useful and practical media predictions from Kantar

  • Publish Date: Jan 10, 2019

Kantar has published their “2019 Media Predictions” from their experts around the globe, focusing “not on grand, airy-fairy concepts, but useful, practical ideas that will help marketers and their agencies to tackle media and effectiveness measurement challenges head on, without fear.”Between the amazing speakers of TEDWomen, there’s a carefully programmed mini film festival — brilliant short films, curated by Jonathan Wells and Anyssa Samari, that set (or re-set) the mood in the theater, and celebrate the creativity of women and men around the world.

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TEDWomen 2018 Film Festival: Our program of conference shorts

  • Publish Date: Dec 20, 2018

Between the amazing speakers of TEDWomen, there’s a carefully programmed mini film festival — brilliant short films, curated by Jonathan Wells and Anyssa Samari, that set (or re-set) the mood in the theater, and celebrate the creativity of women and men around the world.

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Ad watchdog cements rules against ‘harmful' gender stereotypes ahead of 2019 launch

  • Publish Date: Dec 14, 2018

The Advertising Standards Authority (ASA) has confirmed that, from June, ads must not include gender tropes that are likely to cause harm, or serious widespread offence.

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Brands are losing out on £774bn by failing to bridge the ‘self-esteem gap’

  • Publish Date: Nov 21, 2018

By promoting gender balanced marketing and understanding the importance of self-esteem plays in female empowerment brands could tap into £774bn of value, according to new research.

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İkinci günün ana sahnesine sığmayanlar

  • Publish Date: Nov 09, 2018

Coverage of the second day of Brand Week where the focus was gender equality

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The end of advertising stereotypes:

  • Publish Date: Nov 03, 2018

Initiatives such as #metoo #timesup and #balancetonporc or Argentina #NiUnaMenos - which aims to combat aggression and sexual harassment, gender violence and femicide - are an obvious sign of a global movement to achieve greater gender equality around the world.

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Guide for a better representation of Men and Women in Advertising

  • Publish Date: Oct 19, 2018

UN Women and a number of leaders in the marketing and advertising sector founded the Unstereotype Alliance. As part of the commitment, the WFA (a member of the Alliance) created a brief guide to get this movement across.

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International Girls Day In The Marketing Community

  • Publish Date: Oct 11, 2018

International Girls Day gives pause to reflect on what has been so far a momentous year for women generally, and specifically in the marketing community.

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ARTIGO: Promovendo uma cultura sem estereótipos para um legado de igualdade de gênero

  • Publish Date: Oct 05, 2018

Em artigo publicado na imprensa norte-americana, a chefe da ONU Mulheres, Phumzile Mlambo-Ngcuka, defende que a publicidade combata estereótipos sobre o que é ser mulher e o que é ser homem

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La publicidad y sus anuncios siguen sin saber representar el mundo moderno

  • Publish Date: Oct 03, 2018

Los estereotipos y clichés sobre mujeres y hombres siguen siendo muy habituales y los consumidores siguen sin verse en la publicidad

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UN's Unstereotype Alliance explores adland's part in erasing harmful stereotypes

  • Publish Date: Oct 02, 2018

“To fight gender inequality we have to work with people across the spectrum. As the UN, we don’t have the reach that the brands have. We are working with companies that care about their bottom line and care about the world – and those are not mutually exclusive,”

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There are still way too many women doing laundry in advertisements

  • Publish Date: Oct 01, 2018

A new survey by The Female Quotient and Ipsos finds marketers aren’t doing a good enough job in reflecting the diversity of real life.

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'Unstereotyping' Adland still a work in progress

  • Publish Date: Oct 01, 2018

A year ago UN Women convened the Unstereotype Alliance to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a force to impact social norms. A Monday morning Advertising New York session provided an Alliance progress report.

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Unstereotype Alliance: The Problem Is Not Seeing The Problem – Advertising Week

  • Publish Date: Oct 01, 2018

Unconscious bias is pervasive. And this morning, a panel of leaders from Unilever, IPG, A&T, the United Nations, and TFQ (The Female Quotient) gathered at The Girls Lounge to discuss the importance of unstereotyping within the advertising industry.

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Google, Ogilvy and the Unstereotype Alliance Create ‘Lioness’ App to Unite Ad Women Worldwide

  • Publish Date: Aug 21, 2018

Ogilvy, Google and the UN Women’s Unstereotype Alliance have joined forces to show how technology can be used to unite advertising’s female professionals worldwide, with the hopes that it will then empower them in their careers and drive change across the industry.

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Unstereotype Alliance - A year on

  • Publish Date: Jul 16, 2018

How far have adverts and the marketing industry come in addressing equality, diversity and inclusion over the the past year? Not far enough according to Executive Director of UN Women, Phumzile Mlambo-Ngcuka.

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Diversity in Marketing, how far has the industry come?

  • Publish Date: Jul 06, 2018

It's been a year since brands, marketers, tech companies and UN Women got together to launch Unstereotype Alliance at Cannes Lions. How much has been achieved and how much still needs to change?

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Pink or Blue

  • Publish Date: Jul 02, 2018

Shattering gender stereotypes and teaching girls that they can be heroes too. The commentary on how we stereotype between a male and female child is a global debate. From #MeToo to equal pay, to underrepresentation in STEM fields and opportunities for women in tech, they are the thorns by your side that you have learned to live with.

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Everyone Deserves To Be Cast As A Hero, Not As A Stereotype

  • Publish Date: Jun 29, 2018

The Unstereotype Alliance and U.N. Women — with a goal of "[ending] the stereotypes that hold people back" — has released an ad that, though it only runs for a little over two minutes, perfectly shows that typecasting is still an issue.

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Best Production Directors and Editors

  • Publish Date: Jun 27, 2018

The best advertisements of the top directors and production companies worldwide.

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Actors Grudgingly Entered a Stereotypical Casting Call, Then Learned Why They Were Really There

  • Publish Date: Jun 26, 2018

MullenLowe London film shows advertising's baked-in biases

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The Gender and Diversity Agenda Dominates Cannes Once Again, But To What End?

  • Publish Date: Jun 26, 2018

Everyone was talking about women, equality, gender, diversity and inclusion at Cannes, from brands, agencies and creatives to journalists, sociologists, actors, musicians and sports stars, but will the festival conversation really change anything?

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UN Women highlights Stereotyping in ads in this eye-opening short 'casting call' film

  • Publish Date: Jun 26, 2018

The tagline of the film, now running on social media following its premiere in Cannes, is "the problem is not seeing the problem." It was directed by Joanna Bailey of Snapper Films and created by MullenLowe London on behalf of its client Unilever for UN Women's industry-led Unstereotype Alliance movement

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The Unstereotype Alliance Celebrates a Year of Fighting Discrimination in Media

  • Publish Date: Jun 21, 2018

The UN-driven group pushes for equal representation for women and other marginalized groups in advertising

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UNICEF joins the Unstereotype Alliance

  • Publish Date: Jun 21, 2018

UNICEF joined the Unstereotype Alliance to challenge harmful gender stereotypes in marketing and to promote progressive portrayals of women, men, girls and boys, as part of UNICEF’s commitment to achieving gender equality, becoming a more gender balanced organization and bringing up girls and boys as equals. UNICEF, UN Women and Cannes Lion also announce the winner of the 2018 Young Lions Health Award

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All you need to know to unstereotype advertising

  • Publish Date: Jun 11, 2018

The topic of unsterotyping advertising and using lazy gender troped keeps popping up where creativity is celebrated, but it's sadly not mainstream just yet. Perhaps the fact that the Unsterotype Alliance has finally joined Twitter will sway the movement over social media.

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Gender stereotypes holding back tomorrows science solutions

  • Publish Date: Feb 23, 2018

It is difficult for girls to believe in themselves as scientists, explorers, innovators, engineers and invenotrs when the images they see on social media, in textbooks and in advertising reflect narrow and limiting gender roles. This is why UN Women is leading the "Unstereotype Alliance" initaitive, which encourages advertisers, tech companies and influencers to banish old-fashioned, stereotypical portrayals of gender in advertising that could diminish or limit the role of women in society.

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The UN believes ads can turn the tide in long-losing war for gender equality

  • Publish Date: Jun 23, 2017

In a world of doubters, someone still believes in the power of advertising: The United Nations. The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists Facebook and Google, Alibaba, and more. The idea is that advertising can do what more than two decades of UN proclamations, local laws and good intentions haven't -- spur real progress on gender issues.

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Advertisers Are Actually Teaming Up To Fight Sexism. For Real.

  • Publish Date: Jun 20, 2017

Several major companies announce a new push to remove gender stereotypes from commercials.

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Facebook, Google and global advertising giants join forces to end gender stereotypes in ads around the world

  • Publish Date: Jun 20, 2017

Some of the world’s biggest advertisers have joined forces with the United Nations to banish gender stereotypes from ads across the globe. The group, which includes Facebook, Google, Mars, Microsoft and advertising giant WPP, launched the Unstereotype Alliance on Wednesday to combat “the widespread prevalence of stereotypes that are often perpetuated through advertising”.

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