Unstereotype Alliance Global Member Summit 2022

Unstereotype Alliance Global Member Summit 2022: 

Open Plenary Session

Thursday, 17 November

 

 

The Unstereotype Alliance Global Member Summit 2022 is a signature event that brings together our membership of major advertisers, creative agencies and media platforms to hear leading voices from a broad spectrum of industries including film, advertising, business, and government on how they are tackling systemic stereotyping. This year’s summit at UN Headquarters in New York will bring together the Alliance membership of 237 companies, with global members headquartered in the US, UK, Japan and Europe, and 12 national chapters in Argentina, Australia, Brazil, India, Japan, Kenya, Mexico, Nigeria, South Africa, Türkiye, UAE and the UK.

 

 

Join us virtually in the Economic and Social Council Chamber (ECOSOC), as we collectively 'raise the bar' on driving meaningful social change through the power of advertising.

• Hear inspirational keynote speeches from United Nations representatives, global advertising industry experts and activists, and other special guests.

• Listen to world-class panellists share how we aim to raise the bar even higher for our members and the ad industry, driving greater social impact through the power of their work.

• Learn from esteemed guests how we can measure that impact as progress towards the Sustainable Development Goals.

 

 

Watch the Open plenary session live - https://www.youtube.com/watch?v=P6O0Vy5X2So

 

On Friday 18 November we will be streaming live from ECOSOC as Danai Gurira, Award-winning Playwright and actress and UN Women Goodwill Ambassador, takes to the stage to deliver a keynote speech. A link to join the session will be available soon.

 

 

OPEN PLENARY KEYNOTE SPEAKERS AND SPECIAL GUESTS

Leading voices from a broad spectrum of industries including film, advertising, business, and government will be participating in the event to discuss how they are tackling systemic stereotyping through their work as well as help outline the steps to further drive action and impact. Scroll down for further details.

 

 

Jaime Garciá, Senior Global Advisor, Social Progress Imperative

 

Jaime Garciá is a Senior Global Advisor at the Social Progress Imperative. He is also the regional director of the Social Progress Index in Latin America and director of San José ¿Cómo Vamos? at CLACDS / INCAE Business School in Costa Rica. Jaime develops methodological and multisectoral approaches and projects for the Social Progress Index (SPI) and supervises the methodology of SPI initiatives across the world.

 

In Latin America, Jaime has overseen the development and implementation of the Social Progress Index in 772 municipalities in the Brazilian Amazonia, 10 cities in Colombia, 81 municipalities in Costa Rica. and 32 tourist destinations of Costa Rica. He has also developed partnerships with businesses that include Coca Cola, Cargill, ECOM Trading and Holcim.

 

Jaime has overseen technical workshops at MIT and leads the teaching of Social Progress Index at INCAE Business School. He was part of the Situation Room for the COVID-19 crisis at the National Emergency Committee of the Government of Costa Rica. He is a frequent speaker at global conferences, a guest columnist for Forbes Central America, and is frequently called on as an expert commentator by the media.  

 

Munroe Bergdof, Model and Activist

 

 

 

 

 

Aline Santos, Chief Brand Officer and Chief Equity Diversity Officer, Unilever

 

 

Joining Unilever as a marketing trainee, Aline is now Chief Brand Officer, responsible for driving marketing, communication and innovation excellence at Unilever, along with leading all marketing services and marketing capabilities globally.  

 

Aline has been the architect of many successful marketing campaigns with purpose at the heart. Recently she led the launch of Unilever’s new marketing philosophy, Get on the Frontline, bringing forward a new paradigm for purposeful and inclusive marketing. She also continues to drive  the #Unstereotype initiative and unveiled ‘Act 2 Unstereotype’ a broadening of the 2016 commitment to create marketing, not just advertising, that advances more unstereotypical, modern and progressive portrayals of people. Recognising the power of partnerships, she helped launch the Unstereotype Alliance with UN Women – an industry wide collaboration to accelerate the progress on this agenda across the industry.  

 

Aline is also Unilever’s Chief Equity, Diversity & Inclusion Officer, ensuring that diversity and inclusion are at the heart of our values, behaviours and management practices.  Under her stewardship, the representation of women in management reached 50% at the end of 2019, one year ahead of their 2020 target. Several programmes were launched to increase leadership commitment and engagement and she inspired employees ‘networks to expand to 1,000s of volunteers, creating grass roots movements in the company that are so needed to support this agenda.  

 

 

Seth Rogin, CEO, Magnolia Media Partners

Seth Rogin is CEO of Magnolia Media Partners, a firm that advises media, advertising, and tech companies on monetization, structure, and strategy. He also serves as Chief Commercial Officer of Surface Media. Prior to this, Seth was the founding President & CEO of Nucleus, a joint venture of news companies Hearst, Gannett, McClatchy and Tribune. Previously, he was the first Chief Revenue Officer at social media news site Mashable and Vice President of Advertising at The New York Times for 13 years.

Seth is an Associate Fellow at the Saïd Business School, University of Oxford, where he shares the title of Head of the Oxford News Marketing Programme with the school's Dean of Research and serves as Executive Council Co-Chair for Oxford's Future of Marketing Initiative, of which the Unstereotype Alliance is a proud member.

Seth was recently named one of the 50 Male Advocates for Equality in Media and Marketing. He currently sits on The Digital Marketing Standards Board where he co-authored the policy to increase the industry's Diversity and Inclusion. He also sits on the Board of Directors of the nonprofit Jerry Garcia Foundation alongside rock legend Bob Weir and was a backer of the recent Broadway production of "The Inheritance," which won four 2020 Tony Awards including Best Play of the Year.

 

 

Dale Green, Global Director, Purpose Marketing Mars

 

Dale Green is Global Director – Purpose Marketing at Mars Inc. He leads Purpose Marketing across segments ensuring that the marketing of Mars’ brands speaks to and celebrates the diversity of the consumers who enjoy them as well as being responsible in the world. 

 

Dale is a Deputy Vice Chair of UN Women’s Unstereotype Alliance, Board Director of the Geena Davis Institute for Gender in Media and a member of the World Federation of Advertisers’ (WFA) Diversity & Inclusion Task Force, which seeks to challenge the wider industry to better represent and champion diverse identities.

 

Dale has more than 25 years of marketing experience in consumer products across multiple categories and countries whilst working for Mars, Müller and Kraft Foods. He has been responsible for creating global advertising and innovation strategies behind some the world’s largest brands and for accelerating growth of the business. He is results driven and committed to achieving excellence through clear strategy, visible leadership and collaborative teamwork. In addition, Dale leverages his passion for using brands and business as a change for good. He currently leads a diverse team of marketing professionals based across multiple countries.

 

Dale’s notable achievements include some of SNICKERS® most iconic campaigns, including winning the Super Clio for best Superbowl Ad in 2020. Dale has been awarded two IPA Gold awards for advertising effectiveness. He also developed the first-ever global campaign for TWIX® (“Left Twix, Right Twix”).

 

Originally from the UK, Dale now resides in Chicago, USA with his wife Rachel, their two children, and their many pets.

 

 

Heide Gardner, Global Culture and Social Impact Consultant

 

Heide Gardner is a global diversity and social impact consultant who recently stepped down from her full-time post at IPG, where she served for nearly twenty years as chief diversity and inclusion officer and global culture officer.  Her career spans creative, marketing, public relations, government affairs and executive leadership roles for major brands as well as corporate, non-profit and industry trade organizations. IPG was the first holding company to implement formal goals tied to executive and CEO compensation and to launch initiatives such as inter-agency Business Resource Groups.  Under her stewardship IPG came to be ranked #5 on the Forbes 2022 roster of 500 Best Employers for Diversity up from #10^th place in 2021. The global marketing services company has earned perfect scores from the Human Rights Campaign for the last 10 years, and has qualified for the BloombergGender Equality Index since 2018.  Heide was the founding executive director of the AAF Mosaic Center, where she was a federal lobbyist and oversaw the groundbreaking Mosaic Council founded by chief marketing officers from world’s largest advertisers, agency CEOs and top executives from minority-owned and-led media and agencies.  She also led the trade group’s initiatives such as their Most Promising Multicultural Students hiring initiative.  More recently, Heide has been recognized for her role as a founding Deputy Vice Chair of Unstereotype Alliance, the global coalition convened by UN Women to erase stereotypes in advertising and media and for her impact on the industry, including the Cannes Lions festival. Heide was the force behind the first mainstage program to focus on segregation in creative leadership, held in 2011, along with the launch of IPG’s celebrated breakfast which introduced once-new concepts such as intersectionality. In 2012, she was named to Advertising Age’s one-time roster of 100 most influential women of the century.

 

KEYNOTE SPEAKERS - FRIDAY 18 NOVEMBER 

 

Danai Gurira, Actress and Activist

 

Danai Gurira is an award-winning playwright and actress. Distinguished as the first African female writer to have a play on Broadway, and to bring the perspective of African women to mainstream theater, her stage plays give voice to untold narratives. They include In the Continuum (OBIE Award, Outer Critics Award, Helen Hayes Award), Eclipsed (Tony nomination: Best Play, NAACP Award, Helen Hayes Award: Best New Play, Connecticut Critics Circle Award: Outstanding Production of a Play), and The Convert (six Ovation Awards, L.A. Outer Critics Award). Her newest play, Familiar, received its world premiere at Yale Rep and premiered in New York at Playwrights Horizons in February of 2016. Commissioned by Yale Rep, Center Theatre Group, Playwrights Horizons, and the Royal Court, she is a recipient of the Sam Norkin Award (2016 Drama Desk Awards), a Whiting Award as well as a Hodder Fellowship. Most recently she sighed an overall deal with ABC Studios where she will develop, write and produce for the studio across all platforms.

As an actor, Gurira starred as General Okoye in Marvel’s 2018 Academy Award-winning blockbuster film Black Panther, for which she won a People’s Choice Award (Favorite Action Movie Star), an NAACP Image Award (Outstanding Supporting Actress/Motion Picture) and a shared SAG Award (Outstanding Performance by a Cast/Motion Picture). Later that year she reprised her role in Avengers: Infinity War and again in Avengers: Endgame, which went on to become the #2 top grossing film in history.

She most recently starred in her final season as Michonne on AMC’s The Walking Dead, which remains a top-rated cable program in its tenth season. Her other acting credits include the feature films All Eyez on Me, Mother of George, The Visitor, and Shakespeare in the Park’s stage production of Measure for Measure (Equity Callaway Award). This summer Gurira starred as the title character of Richard III for Shakespeare in the Park which was directed by Robert O’Hara. She will next go into production on a limited series for AMC in which she will reprise her role of Michonne from The Walking Dead and reunite her with co-star Andrew Lincoln. The new series will continue the journey and love story of Rick Grimes and Michonne with six episodes in 2023. She will also serve as an executive producer. In November she will reprise her role of Okoye in the highly anticipated Black Panther sequel, Black Panther: Wakanda Forever.

Born in Iowa to Zimbabwean parents and raised in Zimbabwe, Gurira holds an MFA from NYU’s Tisch School of the Arts. An ambassador for Bono’s ONE campaign, she is co-founder of Almasi Arts Alliance, which works to give access and opportunity to African dramatic artists. With a personal dedication to effect tangible change in gender equality and push global leaders toward real policy transformation, she is founder of Love Our Girls, which spotlights the specific challenges faced by women and girls while celebrating the courageous work by organizations seeking to make a difference. In December 2018 she was also named a Goodwill Ambassador for UN Women, supporting its mandate of gender equality and women’s rights and leveraging her celebrity as an amplifier of other women’s voices.

 

 

Aly Raisman, Olympic Gymnast

Aly Raisman, team captain of the gold medal winning Women’s Gymnastics teams in 2012 and 2016, is the third most decorated American gymnast of all-time. At the 2012 Games, Raisman captured the hearts of millions as she became the first American gymnast to win gold in the floor exercise. As one of only three U.S. gymnasts to make back-to-back teams in more than 20 years, she helped guide the team to gold and landed a silver medal performance in the All-Around competition at the 2016 Games.

 

A leader on and off the floor, Raisman uses her platform to help normalize the conversation around mental health, encourage positive body image and promote the importance of self-care. In her New York Times best-selling memoir, Fierce, she shares the highs and lows of her journey, including her survival of sexual abuse. Inspired by an army of survivors, Raisman continues to advocate for systematic changes within the sport of gymnastics and the eradication of sexual abuse.

  

Raisman works with brands and organizations who share the same mission and values, including her long standing partnership with Aerie, in which they collaborate by supporting and inspiring people everywhere to feel empowered and love their real selves.

 

 

Anita Bhatia, Deputy Executive Director, UN Women

 

Jess Weiner 

 

Emily Caruso, Executive Vice President, United Minds

 

Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare

 

Dan Seymour, Director of Strategic Partnerships, UN Women 

 

Aldijana Sisic, Chief, Multi-Stakeholder Partnerships, UN Women