Gender stereotypes are culturally driven and the Unstereotype Alliance takes a localised approach with National Chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom, with many more to follow. Our National Chapters ensure that harmful gender stereotypes are tackled with a globally consistent, and locally relevant, approach. We believe that tangible global impact will only come from a clear understanding of each local market's social and cultural nuances and through the commitment and actions of local actors (brands, agencies, producers, advertising authorities, policy makers). Learn more about each of our National Chapters below.
Argentina National Chapter
The Unstereotype Alliance Argentina National Chapter launched in April 2022 with a founding group of ten members and allies.
Australia National Chapter
The Unstereotype Alliance Australia National Chapter launched in November 2021 with a founding group of 21 members and allies.
Brazil National Chapter
Since launching in February 2019, the Brazil National Chapter of the Unstereotype Alliance has worked to eliminate gender stereotypes across the advertising industry, with a focus on addressing the underrepresentation of Afro-ethnic women.
India National Chapter
The Unstereotype Alliance India National Chapter launched in March 2021 with a founding group of nine members and allies.
Japan National Chapter
UN Women Japan Liaison Office launched the Japan National Chapter of the Unstereotype Alliance on 15 May 2020 in cooperation with the founding members the Japan Advertisers Association Inc. (JAA) and Nikkei Inc.
Kenya National Chapter
The Unstereotype Alliance Kenya National Chapter launched in February 2021 with a core group of eight founding members and allies.
Mexico National Chapter
The Unstereotype Alliance Mexico National Chapter launched in March 2021 on the inauguration day of the Generation Equality Forum with a founding group of nine members and allies.
Nigeria National Chapter
The Nigeria Chapter recognises tackling stereotypes as a social imperative with a strong business case. In 2020, an estimated 430 million USD was spent by Nigeria’s advertising industry. The core membership seeks to further tap into Nigeria’s wide and diverse market to ensure positive and transformative representation.
South Africa National Chapter
Addressing the stereotypes and bias underpinning racism, toxic masculinities, equal pay and gender-based violence (GBV) have been key priorities for the South Africa National Chapter since its February 2020 inception.
Turkey National Chapter
The Unstereotype Alliance Türkiye National Chapter launched in December 2019, bringing together industry stakeholders to promote positive gender representation and diversity in marketing in Turkey.
United Arab Emirates National Chapter
The UAE National Chapter launched on 9 November 2020, bringing together industry stakeholders to broaden the representation of women and men in non-traditional roles in media and advertising in the UAE.
United Kingdom National Chapter
The Unstereotype Alliance launched the UK National Chapter with a core group of 28 leading UK advertisers and creative agencies in July 2020. The coalition prioritizes fighting harmful stereotypes by addressing the representation of marginalised groups, initially focusing on the experiences of women of colour.