Unstereotype Alliance and Kantar launch Progressive Unstereotype Metric to drive diversity in advertising
Publish Date:
The Unstereotype Alliance, convened by UN Women launches its Progressive Unstereotype Metric (PUM), developed in partnership with Kantar. The new metric evaluates all characters in an ad, measuring how progressive the representations are. The metric was developed with a focus on measuring representations of age, race & ethnicity, and disability, and should be implemented in addition to the existing Gender Unstereotype Metric (GUM) – which evaluates female and male characters to identify gender stereotypes.
UN Women-convened Unstereotype Alliance urges the global advertising industry to ‘raise the bar’ at Global Member Summit, in plight for social progress.
Publish Date:
United Nations Headquarters, New York – 17 & 18 November 2022 –  The Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising content, gathered leaders of the global advertising community, academics, and celebrities to discuss how to tackle systemic stereotyping in advertising.    Black Panther: Wakanda Forever actor, award-winning playwright and activist Danai Gurira delivered a powerful keynote...
UN Women Reveals Concerning Regression in Attitudes Towards Gender Roles During Pandemic
Publish Date:
UN Women Reveals Concerning Regression in Attitudes Towards Gender Roles During Pandemic in New Study Findings of the 20-country study show attitudes towards gender roles have deteriorated amid COVID-19 as outdated social norms and stereotypes continue to hold society back from reaching gender equality. Cannes, France – June 20, 2022 – UN Women and the Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising, today...
UN Women Launches Unstereotype Alliance Argentina National Chapter to Eradicate Harmful Stereotypes in Argentinian Advertising
Publish Date:
UN Women, the United Nations entity for Gender Equality and Empowerment of Women is launching the Argentina national chapter of the Unstereotype Alliance - a global coalition committed to ending harmful stereotypes in media and advertising.
UN Women Launches Unstereotype Alliance Nigeria Chapter to Eradicate Harmful Gender Stereotypes in Nigerian Advertising
Publish Date:
UN Women, the United Nations Entity for Gender Equality and Empowerment of Women is launching the Nigeria chapter of the Unstereotype Alliance - a global coalition committed to ending harmful stereotypes in media and advertising.
Un Women Launches Australian Advertising Alliance to Eradicate Harmful Stereotypes in the Industry
Publish Date:
UN Women, the United Nations entity for gender equality and Women’s Empowerment, is today launching the Australian chapter of the Unstereotype Alliance, as part of a global coalition to tackle harmful stereotypes in advertising and media content.
New Report from The Unstereotype Alliance Demonstrates the Positive Impact of Intersectionality in Advertising
Publish Date:
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. The report examines the impact of intersectionality in advertising across four countries (Japan, Turkey, the United Kingdom, and the United States) revealing that advertising that represents people across a variety of social categorizations resonates with all consumers.
Unstereotype Alliance marks first UK Chapter anniversary by unearthing stark new insights on how race and ethnicity affects women's experiences in the UK today
Publish Date:
To mark the one-year anniversary, Unstereotype member UM revealed the results of a landmark study exploring the lived experiences of UK women of ethnic heritage, which is a priority area of work for the chapter.
THE UNSTEREOTYPE ALLIANCE RELEASES 2021 STATE OF THE INDUSTRY REPORT
Publish Date:
The Unstereotype Alliance today published a State of the Industry report to assess the progress of diversity, equity and inclusion initiatives across the global advertising industry.
Mars, Incorporated to become a Vice Chair of the Unstereotype Alliance
Publish Date:
The Unstereotype Alliance today announced that Mars, Incorporated has elevated its membership to Vice Chair status.
UN Women-convened Unstereotype Alliance launches Mexico National Chapter at Generation Equality Forum
Publish Date:
The Unstereotype Alliance today launches a national chapter in Mexico, on the inaugural day of the Generation Equality Forum in Mexico City. A coalition of nine major advertisers and industry associations have united to combat harmful stereotypes in the country’s advertising and media content.
Kenya launches UN Women-convened alliance to counter gender-based stereotypes in the advertising industry
Publish Date:
The Unstereotype Alliance today launches its Kenya national chapter, with a coalition of eight private sector organisations that have united to address stereotypes in advertising.
UN Women celebrates #NoBagForMe PROJECT 2019-2020 as the first winner of Nikkei Unstereotype Award
Publish Date:
In support of the UN Women-convened Unstereotype Alliance’s mission to eradicate harmful gender-based stereotypes in all media and advertising content, Nikkei Inc. the largest financial newspaper in Japan and the founding member of Unstereotype Alliance Japan Chapter, has announced its first winner of the Nikkei Unstereotype Award — the #NoBagForMe PROJECT 2019-2020 by Unicharm.
UAE launches National Chapter of UN Women-convened advertising alliance to challenge traditional stereotypes in advertising
Publish Date:
The Unstereotype Alliance’s UAE National Chapter Founding Members include: Advertising Business Group, Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc., and Unilever.
UN Women launches new UK chapter of advertising alliance to fight gender-based stereotypes in the industry
Publish Date:
The Unstereotype Alliance has launched its UK National Chapter with a core group of 28 leading UK advertisers and creative agencies, with the objective of securing commitments from over 100 brands.
UN Women Raises Awareness of the Shadow Pandemic of Violence Against Women during COVID-19
Publish Date:
NEW YORK – May 27, 2020– UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, today launched the Shadow Pandemic public awareness campaign, focusing on the global increase in domestic violence amid the COVID-19 health crisis. ​The Shadow Pandemic public service announcement is a sixty-second film narrated by Academy Award-winning actor Kate Winslet, who has championed many humanitarian causes. Developed with Interpublic Group agencies and Getty Images, both members the Unstereotype Alliance convened by UN Women, the film highlights the alarming upsurge in domestic violence during COVID-19, and delivers a vital message urging people to act to support women if they know or suspect someone is experiencing violence.
UN Women launches Japan National Chapter of the Unstereotype Alliance
Publish Date:
UN Women Japan Liaison Office launched the Japan National Chapter of the Unstereotype Alliance in cooperation with the founding members the Japan Advertisers Association Inc. (JAA) and Nikkei Inc.
Statement from Daniel Seymour (Director Strategic Partnerships Division) regarding the postponement of the Unstereotype Alliance 2020 Member Summit
Publish Date:
Due to safety concerns and travel restrictions surrounding the coronavirus situation, we have decided to postpone this year’s Unstereotype Alliance Member Summit until further notice.You will appreciate that the United Nations, both through its global leads including the World Health Organisation, and as the world’s intergovernmental organisation, is seized of the COVID-19 situation. One aspect of our responsibility is to make sure nothing we do risks exacerbating the spread of the virus. In line with this, the UN has recommended the scaling down of meetings convened at the UN Secretariat.
UN Women launches South Africa Chapter of the Unstereotype Alliance
Publish Date:
UN Women launches South Africa Chapter of the Unstereotype Alliance UN Women South Africa Multi-Country Office launched the South African National Chapter of the Unstereotype Alliance in Johannesburg on 11 February 2020. The Unstereotype Alliance, a thought and action platform, seeks to eradicate harmful gender-based stereotypes in all media and advertising content. Convened by UN Women, the Unstereotype Alliance contributes to empowering women in all their diversity and addressing harmful...
Unstereotype Alliance Statement regarding news about South Africa’s Advertising Regulatory Board’s decision to ban an advertisement
Publish Date:
The commitment to ending harmful gender stereotypes in advertising is serious. News on the decision by the Advertising Regulatory Board in South Africa with regards to the advertisement adjudged to have not met standards regarding the furthering of stereotypes gives welcome new attention to the issue regardless of the merits of the advertisement in question. Read the full decision by Advertising Regulatory Board here . Dan Seymour, Director of Strategic Partnerships for UN Women and lead...
Unstereotype Alliance Statement regarding the #BickyBurger advert
Publish Date:
“Advertising that trivializes and promotes violence against women is reprehensible. Advertisers and creatives who produce it must be held accountable.”Convened by UN Women, the Unstereotype Alliance exists to ensure that the advertising industry is a force for good by bringing together a diverse and influential coalition of partners behind the common goal of eradicating harmful stereotypes in media and advertising.This week we saw an example of how much remains to be done. An online ad for a burger company showed a man punching a woman for not bringing him that brand of burger.
The Power of FOR: The Unstereotype Alliance and Google Reveal the Truth Around Invisible Identities
Publish Date:
New study uncovers the latest data-driven human insights to help eradicate stereotypes from advertising.During Advertising Week New York, the Unstereotype Alliance and Google revealed high-level findings of a new study on search that not only uncovered powerful insights into consumer intent, but how consumer searches can be used to surface the truth around ‘Invisible Identities.’
The Unstereotype Alliance Becomes an Official Partner of the UN Women Convened Generation Equality Forum
Publish Date:
Today, the Executive Director of UN Women, Dr. Phumzile Mlambo-Ngcuka announced that the Unstereotype Alliance will become an official partner of the Generation Equality Forum to be held In France 7 - 10 July 2020 with a pre-meeting in Mexico 7 - 8 May 2020.​
Unstereotype Alliance Statement regarding news about the UK’s Advertising Standard Authority’s decision to ban two advertisements
Publish Date:
News on the decisions by the ASA with regards to two advertisements adjudged to have not met standards regarding the furthering of stereotypes gives welcome new attention to the issue regardless of the merits of the ads in question.
The Unstereotype Alliance Celebrates Two Years of Collaboration Towards Creating an Unstereotyped World
Publish Date:
UN Women scales up the Unstereotype Alliance responding to the urgent global need to eradicate stereotypes and a renewed push for gender equality.  
Cannes Lions honours UN Women’s Phumzile Mlambo-Ngcuka with LionHeart Award 2019
Publish Date:
This press release was originally posted by  Cannes Lions.Cannes Lions has today announced  Phumzile Mlambo-Ngcuka,  United Nations Under-Secretary-General and Executive Director of  UN Women, as the recipient of the 2019 Cannes LionHeart.
Cannes Lions expands Jury guidelines to champion equal representation and confront inequality
Publish Date:
Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.
How the Unstereotype Alliance is Combatting Gender Inequality
Publish Date:
Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can—and should—also do good. And there is no good reason why it shouldn’t.
Unstereotype Alliance celebrates its first anniversary and launches new report 'Unstereotype: Beyond Gender. The Invisible Stereotypes'
Publish Date:
The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not Seeing the Problem”, produced by IPG, calls on the industry to act immediately to eliminate stereotypes from their ads.
UN Women Executive Director Phumzile Mlambo-Ngcuka issues open letter to the advertising industry
Publish Date:
Together we can finally begin to address the unconscious bias against women and girls that underlies some of the major issues that we in the UN have committed to solving by 2030, like violence against women and girls, intergenerational poverty, and the exclusion of women from peacemaking processes. And we can cement the impact of legislation that supports gender equality and women’s empowerment. When we pass good laws without addressing the underlying norms and stereotypes, we do not have the desired impact.