Gender stereotypes are culturally driven and the Unstereotype Alliance takes a localised approach with National Chapters in Brazil, Japan, South Africa, Turkey and the United Kingdom, with many more to follow. Our National Chapters ensure that harmful gender stereotypes are tackled with a globally consistent, and locally relevant, approach. We believe that tangible global impact will only come from a clear understanding of each local market's social and cultural nuances and through the commitment and actions of local actors (brands, agencies, producers, advertising authorities, policy makers). Learn more about each of our National Chapters below.

Brazil National Chapter

Since launching in February 2019, the Brazil National Chapter of the Unstereotype Alliance has worked to eliminate gender stereotypes across the advertising industry, with a focus on addressing the underrepresentation of Afro-ethnic women.

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Japan National Chapter

UN Women Japan Liaison Office launched the Japan National Chapter of the Unstereotype Alliance on 15 May 2020 in cooperation with the founding members the Japan Advertisers Association Inc. (JAA) and Nikkei Inc.

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South Africa National Chapter

Addressing the stereotypes and bias underpinning racism, toxic masculinities, equal pay and gender-based violence (GBV) have been key priorities for the South Africa National Chapter since its February 2020 inception.

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Turkey National Chapter

The Unstereotype Alliance Turkey National Chapter launched in December 2019, bringing together industry stakeholders to promote positive gender representation and diversity in marketing in Turkey.

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United Kingdom National Chapter

The Unstereotype Alliance launched the UK National Chapter with a core group of 28 leading UK advertisers and creative agencies in July 2020. The coalition prioritizes fighting harmful stereotypes by addressing the representation of marginalised groups, initially focusing on the experiences of women of colour.

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