Japan National Chapter

Advertising market size (US$): 60.44 billion (3rd largest in world)  

Launch date: May 2020    

Strategic priority: Addressing discriminatory attitudes in advertising, as well as unrealistic beauty standards in media for Japanese women.

Strategic industry events: AdWeek Tokyo, Spikes  

Champion and Founding Member: Nikkei Inc.

Founding Ally: Japan Advertisers Association

Members: Aflac Life Insurance Japan Ltd., BIPROGY Inc., MetLife Insurance K.K., MS&AD Insurance Group Holdings, Inc., POLA Inc., SEKISUI CHEMICAL CO., LTD., Shiseido Company, Limited, Tokio Marine & Nichido Fire Insurance Co., Ltd., Tokyo Century Corporation, Trenders, Inc., Unicharm Corporation, XICA Co., Ltd., Yamaha Corporation

Ally: Plan International Japan

Milestones

  • Launch: On 15 May 2020 the National Chapter was officially launched virtually in cooperation with the Japan Advertisers Association (JAA) and Nikkei Inc. UN Women Japan Liaison Office made the announcement at  the Gender Gap Conference, organized by Nikkei Inc. and Nikkei BP with support from the Cabinet Office of the Government of Japan. The launch was held as an official side event of the World Assembly for Women (WAW!) Shine Weeks.

Learn more

Japan National Chapter Members 2020-2021:

CHAMPION

FOUNDING ALLY

MEMBERS

  •  
  • YAMAHA

ALLIES

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SUPPORTER

NOMINAL SUPPORTER