
Advertising market size (US$): 60.44 billion (3rd largest in world)
Launch date: May 2020
Strategic priority: Addressing discriminatory attitudes in advertising, as well as unrealistic beauty standards in media for Japanese women.
Strategic industry events: AdWeek Tokyo, Spikes
Members: Aflac Life Insurance Japan Ltd., BIPROGY Inc., McCann Worldgroup, MetLife Insurance K.K., MS&AD Insurance Group Holdings, Inc., POLA Inc., SEKISUI CHEMICAL CO., LTD., Shiseido Company, Limited, Tokio Marine & Nichido Fire Insurance Co., Ltd., Tokyo Century Corporation, Trenders, Inc., Unicharm Corporation, XICA Co., Ltd., Yamaha CorporationAllies: Japan Advertisers Association, Plan International Japan
Milestones
Learn more
|