Unstereotype Alliance Japan National Chapter

Advertising market size (US$): 60.44 billion (3rd largest in world)

Launch date: May 2020

Strategic priority: Addressing discriminatory attitudes in advertising, as well as unrealistic beauty standards in media for Japanese women.

Strategic industry events: AdWeek Tokyo, Spikes

Members: McCann Worldgroup, MetLife Insurance K.K., MS&AD Insurance Group Holdings, Inc., POLA Inc., SEKISUI CHEMICAL CO., LTD., Shiseido Company, Limited, Trenders, Inc., Unicharm Corporation, XICA Co., Ltd., Yamaha Corporation

Allies: Japan Advertisers Association, Plan International Japan

Milestones

Launch: On 15 May 2020 the National Chapter was officially launched virtually in cooperation with the Japan Advertisers Association (JAA) and Nikkei Inc. UN Women Japan Liaison Office made the announcement at the Gender Gap Conference, organized by Nikkei Inc. and Nikkei BP with support from the Cabinet Office of the Government of Japan. The launch was held as an official side event of the World Assembly for Women (WAW!) Shine Weeks.

Nikkei Woman Empowerment Advertising Awards: The Nikkei Woman Empowerment Advertising Awards helps to dismantle gender based stereotypes and champion ads that contribute to gender equality and women's empowerment (GEEW).

Learn more

Complete the membership form to enquire about joining the Japan National Chapter.
Learn more about the UN Women Japan Liaison Office.