Advertising market size (US$): 60.44 billion (3rd largest in world)  

Launch date: May 2020    

Strategic industry events: AdWeek Tokyo, Spikes  

Champion and founding member: Nikkei Inc.  

Members: Aflac Life Insurance Japan Ltd., Coca Cola Bottlers Japan Inc., Daiwa Securities Co. Ltd., MS&AD Insurance Group Holdings, Nihon Unisys, POLA, PwC Japan, Sompo Japan Insurance Inc., Tokio Marine & Nichido Fire Insurance Co., Ltd., Tokyo Century Corporation, Yamaha Corporation

Founding ally: Japan Advertisers Association

Ally: Plan International 


  • Launch: On 15 May 2020 the National Chapter was officially launched virtually in cooperation with the Japan Advertisers Association (JAA) and Nikkei Inc. UN Women Japan Liaison Office made the announcement at the Gender Gap Conference, organized by Nikkei Inc. and Nikkei BP with support from the Cabinet Office of the Government of Japan. The launch was held as an official side event of the World Assembly for Women (WAW!) Shine Weeks.
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