Advertising market size (US$): 60.44 billion (3rd largest in world)

Launch date: May 2020    

Strategic priority: Addressing discriminatory attitudes in advertising, as well as unrealistic beauty standards in media for Japanese women.

Strategic industry events: AdWeek Tokyo, Spikes  

Members: McCann Worldgroup, MetLife Insurance K.K., MS&AD Insurance Group Holdings, Inc., POLA Inc., SEKISUI CHEMICAL CO., LTD., Shiseido Company, Limited, Trenders, Inc., Unicharm Corporation, XICA Co., Ltd., Yamaha Corporation

Allies: Japan Advertisers Association, Plan International Japan


  • Launch: On 15 May 2020 the National Chapter was officially launched virtually in cooperation with the Japan Advertisers Association (JAA) and Nikkei Inc. UN Women Japan Liaison Office made the announcement at  the Gender Gap Conference, organized by Nikkei Inc. and Nikkei BP with support from the Cabinet Office of the Government of Japan. The launch was held as an official side event of the World Assembly for Women (WAW!) Shine Weeks.

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