Research

• Publish Date: Nov 23, 2022

The State of the Industry 2 report examines progress of diversity, equity and inclusion across the global advertising industry against three pillars - fostering workplace equality, achieving unstereotyped advertising, and empowering public action against stereotypes. The research, which covers the period of 2021 - 2022, showed some incremental improvements but highlights that inequity persists.

• Publish Date: Aug 18, 2022

The latest Unstereotype Alliance Annual Report includes a review of the Alliance's growth and achievements in 2021. Download the document to read an analysis of progress across the three objectives set for the year: 1: Accelerate the volume of progressive unstereotyped content in all Unstereotype Alliance markets; 2: Address all stereotypes and their intersectional impact in communications and mobilize action; 3: Broaden the geographical scope and awareness of the Unstereotype Alliance.

• Publish Date: Jun 30, 2022

The  Women and Heritage  study from the UK national chapter was carried out by  media agency UM  for the  Unstereotype Alliance.  It canvassed 2,000 UK women from a wide range of ethnic minority backgrounds, including Black African and Caribbean, Jewish, White Continental European, Middle Eastern, South East Asian and Southern Asian and has highlighted the struggles faced by women of minority ethnic heritage when it comes to prejudice, stereotyping and visibility...

• Publish Date: Jun 20, 2022

The Levers of Change: Gender Equality Attitudes Study 2022, is the latest iteration of a bi-annual global study that tracks attitudes towards gender. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership and political participation, education, healthcare, the workplace, media representation, marriage and family life, safety and violence, and...

• Publish Date: Jun 20, 2022

The Levers of Change: Gender Equality Study 2022 asked 20,000 people across 20 countries about attitudes towards gender, see key findings here

• Publish Date: Jan 07, 2022

The Unstereotype Alliance and Kantar measured over 314,000 ads across 70 countries, 3,300 brands and 251 categories to produce the following key findings in 2021.

• Publish Date: Oct 08, 2021

This report details the results of a four-country study conducted by Ipsos for the Unstereotype Alliance, sponsored by LIONS. The purpose of the research was to examine the presence and impact of intersectionality in advertising across Japan, Turkey, the United Kingdom and the United States.

• Publish Date: Jul 16, 2021

The following report highlights the Unstereotype Alliance's progress in 2020. It encompasses tools produced across the Alliance to address inequalities within advertising content, a deep dive into the 76% growth in membership during 2020, the programmes and initiatives rolled out by national chapters, and more milestones from across the four Unstereotype Alliance workstreams.

• Publish Date: May 26, 2021

The State of the Industry report assesses the progress of diversity, equity and inclusion initiatives across the global advertising industry between 2020 - 2021. The report finds that pre-existing inequalities in the industry have been exacerbated amid the COVID-19 pandemic and, while global calls for social justice have led agencies and brands to scrutinise the levels of diversity in their workplaces and content, representation across the industry remains disproportionately low.

• Publish Date: Feb 04, 2021

The 3Ps framework provides a set of guidelines that can be easily applied to all marketing communications in order to create progressive portrayals of all people. The 3Ps should be considered at every step of the communication development process, from brand target audience descriptions, to creative briefing, media briefing, research briefing, casting briefing, selecting the creative team, casting approval, pre- and post-communications testing, director treatment, pre- and post- production, and media selection.

• Publish Date: Jan 29, 2021

The Unstereotype Alliance and Kantar measured over 3,500 advertisements across 56 countries, 1,100 brands and 29 categories between 2019-2020 and found that progressive advertising is more powerful, distinctive, resonant and creates a higher intention to purchase.

• Publish Date: Jun 01, 2020

Discriminatory social norms lead to a wide range of persistent human rights violations and the systematic denial of women’s equal access to political participation, employment, education and justice, while also gravely undermining women’s protection from all forms of discrimination and violence. The study serves as an evidence-based instrument that demonstrates how leveraging attitudinal change can be used as a critical tactic towards advancing gender equality. The findings have the potential to inform policymakers, advertisers, private sector leaders, civil society and decision-makers on challenging discriminatory attitudes and gender roles that perpetuate gender inequality and women’s subordinate status in society.

• Publish Date: Apr 29, 2020

''Partners and allies, while we collectively celebrate these achievements, our work is far from over. Under the pressure of global response to the COVID-19 pandemic, our task has grown even more significant. At the UN we have committed to achieving gender equality by 2030. That means tackling the many drivers of inequality that have been laid bare by the ongoing public health crisis, such as violence against women and girls, intergenerational poverty, and the lack of women in decision-making roles. So, as we enter this UN Decade of Action to achieve the SDGs, our last mile, I ask you to see our work together as signifying so much more than eliminating harmful stereotypes today. It is about asserting our solidarity in the face of common goals, and making broad and lasting cultural change that has the potential to transform our societies and our future." Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director, UN Women

• Publish Date: Oct 17, 2019

New study uncovers the latest data-driven human insights to help eradicate stereotypes from advertising. Google conducted a Human Truths study that looked at the intersectionality reflected in searches containing the word FOR, an indicator that there is an aspect of the searchers’ identity that is critically important. The high-level findings of a new study on search that not only uncovers powerful insights into consumer intent, but how consumer searches can be used to surface the truth around ‘Invisible Identities'. The power of “_FOR_” highlights four ‘Invisible Identities.’