- Publish Date: Jun 01, 2020
Discriminatory social norms lead to a wide range of persistent human rights violations and the systematic denial of women’s equal access to political participation, employment, education and justice, while also gravely undermining women’s protection from all forms of discrimination and violence.
The study serves as an evidence-based instrument that demonstrates how leveraging attitudinal change can be used as a critical tactic towards advancing gender equality. The findings have the potential to inform policymakers, advertisers, private sector leaders, civil society and decision-makers on challenging discriminatory attitudes and gender roles that perpetuate gender inequality and women’s subordinate status in society.
The study benefited from the financial and technical support from members of the Unstereotype Alliance, namely AT&T, Johnson & Johnson, Kantar, Procter & Gamble and Unilever.