Member Spotlight

  • Publish Date: Nov 13, 2019

In 2018 Ipsos published an open-source Women’s Empowerment Framework with the goal of influencing those working to empower women to apply considerations of self-perception, context, and cultural norms to their intervention design and measurement/tracking.

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Alibaba Group #TheWorldSheMade

  • Publish Date: Sep 19, 2019

Launched in 2015, the biennial Global Conference on Women and Entrepreneurship aims to create a conversation among women on empowerment and personal fulfillment as entrepreneurs, as leaders, as policy-makers, and as role models for future generations. With the theme #TheWorldSheMade, this year's Conference was a salute to women whose courage to disrupt the social norm and shatter traditional roles is reshaping the world.

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UNILEVER Project #ShowUs

  • Publish Date: Jul 19, 2019

Our industry has come a long way in representing women in more diverse and authentic ways. But women around the world are speaking up to remind us that we’re far from done. 70% of women say they still don’t feel represented in the images they see every day. The goal of Project #ShowUs is to drive a more diverse and inclusive visual landscape through media and advertising.

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The Geena Davis Institute on Gender in Media and the Bentonville Film Festival

  • Publish Date: May 29, 2019

The Geena Davis Institute on Gender in Media and the Bentonville Film Festival Prove that Inclusion is Good Business. Our goal for the Bentonville Film Festival is to advance onscreen gender equality and intersectionality through inclusive storytelling in films worldwide.   

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GSK's Women's Horlicks - Stand Strong Campaign

  • Publish Date: Apr 12, 2019

Goal:  The Women’s Horlicks Stand Strong campaign seeks to break through the stereotypical image of Indian women in advertising. Traditionally Indian women have been represented as dutiful daughters, wives and mothers - loving, feeding and making sacrifices . Through the use of real stories, and by featuring strong role models, the Horlicks campaign brings to life how Indian women can aspire to being much more. What it is:   Within Indian society women have been marginalized...

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UN Women and WPP help to draw awareness for #HearMeToo around the world

  • Publish Date: Jan 15, 2019

UN Women and WPP help to draw awareness for #HearMeToo around the world to increase awareness around gender-based violence, honor and amplify voices of survivor and increase understanding of UN Women programs and initiatives around this topic.

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“Reindeer Games”, Microsoft’s 2018 Holiday Advertisement

  • Publish Date: Dec 16, 2018

The goal of Microsoft's 2018 holiday advertisement was to celebrate the spirit of the holidays and the power of inclusion and community

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Ogilvy - Holiday Campaign

  • Publish Date: Nov 25, 2018

Ogilvy produced a holiday campaign that focuses on celebrating the differences that make us unique and highlights the diversity of time-honored notions of holidays.

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HP and Agency Diversity Scorecard

  • Publish Date: Nov 15, 2018

The goal of the Agency Diversity Scorecard was to increase representation of women and underrepresented groups supporting the HP business within the marketing community.

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P&G and Gillette Venus

  • Publish Date: Nov 09, 2018

P&Gs Gillette Venus launches a new campaign aimed at diversifying images of beauty

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Omnicom & TBWA

  • Publish Date: Oct 25, 2018

Omnicom's TBWA and Nissan #SheDrives wanted to empower Saudi Arabian women to drive towards change

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Johnson & Johnson and #ProjectFreePeriod

  • Publish Date: Oct 18, 2018

Stayfree and Johnson & Johnson's unique approach to fighting the exploitative sex trade in India

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