The Power of FOR - What Google search reveals about Invisible Identities

  • Publish Date: Oct 17, 2019

The Unstereotype Alliance and Google reveal high-level findings of a new study on search that not only uncovers powerful insights into consumer intent, but how consumer searches can be used to surface the truth around ‘Invisible Identities.’ Google conducted a Human Truths study that looked at the intersectionality reflected in searches containing the word FOR, an indicator that there is an aspect of the searchers’ identity that is critically important. The power of “_FOR_” highlighted four ‘Invisible Identities,’ 

Read Full Study here