Unstereotype Alliance Statement regarding the #BickyBurger advert

  • Publish Date: Oct 11, 2019

“Advertising that trivializes and promotes violence against women is reprehensible. Advertisers and creatives who produce it must be held accountable.” Convened by UN Women, the Unstereotype Alliance exists to ensure that the advertising industry is a force for good by bringing together a diverse and influential coalition of partners behind the common goal of eradicating harmful stereotypes in media and advertising. This week we saw an example of how much remains to be done. An online ad for a burger company showed a man punching a woman for not bringing him that brand of burger.

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The Power of FOR: The Unstereotype Alliance and Google Reveal the Truth Around Invisible Identities

  • Publish Date: Sep 26, 2019

New study uncovers the latest data-driven human insights to help eradicate stereotypes from advertising. During Advertising Week New York, the Unstereotype Alliance and Google revealed high-level findings of a new study on search that not only uncovered powerful insights into consumer intent, but how consumer searches can be used to surface the truth around ‘Invisible Identities.’

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The Unstereotype Alliance Becomes an Official Partner of the UN Women Convened Generation Equality Forum

  • Publish Date: Sep 23, 2019

Today, the Executive Director of UN Women, Dr. Phumzile Mlambo-Ngcuka announced that the Unstereotype Alliance will become an official partner of the Generation Equality Forum to be held In France 7 - 10 July 2020 with a pre-meeting in Mexico 7 - 8 May 2020. ​

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Unstereotype Alliance Statement regarding news about the UK’s Advertising Standard Authority’s decision to ban two advertisements

  • Publish Date: Aug 19, 2019

News on the decisions by the ASA with regards to two advertisements adjudged to have not met standards regarding the furthering of stereotypes gives welcome new attention to the issue regardless of the merits of the ads in question.

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The Unstereotype Alliance Celebrates Two Years of Collaboration Towards Creating an Unstereotyped World

  • Publish Date: Jun 17, 2019

UN Women scales up the Unstereotype Alliance responding to the urgent global need to eradicate stereotypes and a renewed push for gender equality.  

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Cannes Lions honours UN Women’s Phumzile Mlambo-Ngcuka with LionHeart Award 2019

  • Publish Date: Apr 30, 2019

This press release was originally posted by  Cannes Lions. Cannes Lions has today announced  Phumzile Mlambo-Ngcuka,  United Nations Under-Secretary-General and Executive Director of  UN Women, as the recipient of the 2019 Cannes LionHeart.

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Cannes Lions expands Jury guidelines to champion equal representation and confront inequality

  • Publish Date: Apr 09, 2019

Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.

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How the Unstereotype Alliance is Combatting Gender Inequality

  • Publish Date: Oct 01, 2018

Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can—and should—also do good. And there is no good reason why it shouldn’t.

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Unstereotype Alliance celebrates its first anniversary and launches new report 'Unstereotype: Beyond Gender. The Invisible Stereotypes'

  • Publish Date: Jun 20, 2018

The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not Seeing the Problem”, produced by IPG, calls on the industry to act immediately to eliminate stereotypes from their ads.

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UN Women Executive Director Phumzile Mlambo-Ngcuka issues open letter to the advertising industry

  • Publish Date: Jun 14, 2018

Together we can finally begin to address the unconscious bias against women and girls that underlies some of the major issues that we in the UN have committed to solving by 2030, like violence against women and girls, intergenerational poverty, and the exclusion of women from peacemaking processes. And we can cement the impact of legislation that supports gender equality and women’s empowerment. When we pass good laws without addressing the underlying norms and stereotypes, we do not have the desired impact.

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