The Unstereotype Alliance Celebrates Two Years of Collaboration Towards Creating an Unstereotyped World

  • Publish Date: Jun 17, 2019

UN Women scales up the Unstereotype Alliance responding to the urgent global need to eradicate stereotypes and a renewed push for gender equality.  

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Cannes Lions honours UN Women’s Phumzile Mlambo-Ngcuka with LionHeart Award 2019

  • Publish Date: Apr 30, 2019

This press release was originally posted by  Cannes Lions. Cannes Lions has today announced  Phumzile Mlambo-Ngcuka,  United Nations Under-Secretary-General and Executive Director of  UN Women, as the recipient of the 2019 Cannes LionHeart.

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Cannes Lions expands Jury guidelines to champion equal representation and confront inequality

  • Publish Date: Apr 09, 2019

Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.

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How the Unstereotype Alliance is Combatting Gender Inequality

  • Publish Date: Oct 01, 2018

Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can—and should—also do good. And there is no good reason why it shouldn’t.

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Unstereotype Alliance celebrates its first anniversary and launches new report 'Unstereotype: Beyond Gender. The Invisible Stereotypes'

  • Publish Date: Jun 20, 2018

The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not Seeing the Problem”, produced by IPG, calls on the industry to act immediately to eliminate stereotypes from their ads.

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UN Women Executive Director Phumzile Mlambo-Ngcuka issues open letter to the advertising industry

  • Publish Date: Jun 14, 2018

Together we can finally begin to address the unconscious bias against women and girls that underlies some of the major issues that we in the UN have committed to solving by 2030, like violence against women and girls, intergenerational poverty, and the exclusion of women from peacemaking processes. And we can cement the impact of legislation that supports gender equality and women’s empowerment. When we pass good laws without addressing the underlying norms and stereotypes, we do not have the desired impact.

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