- Publish Date: Nov 25, 2018
Most recently, Ogilvy produced a holiday campaign that focuses on celebrating the differences that make us unique and highlights the diversity of time-honored notions of holidays.
IKEA “Maybes” – 2018 Holiday Campaign
Goal: Break through the idealized version of the holiday to focus on the true spirit of the holidays – being at home with the people you love.
What it is: Our holidays don't all look the same, and maybe that's what makes us great. People self-create rituals – they want to have traditions but bring their own spin to it. Whether that is bicultural, traditional, alternative family, or friends-giving – the holidays look and feel different for everyone. Yet one central theme remains: Home is the center of every holiday tradition, whatever religion or family structure you have.
IKEA and Ogilvy showed a montage of the many and diverse ways people in the U.S. celebrate their holidays in ‘Maybes’, turning the spotlight away from the idealized holiday celebration, and shining it on the importance of life at home. Maybe your holiday has all the bells and whistles, maybe it’s gathering around the living room trading stories or playing games. One size does not fit all. And maybe that’s what makes it special, and uniquely yours.
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