Launch date: March 2021
Strategic priorities: The chapter’s work will address gender stereotypes in advertising with a focus on progressive portrayals of women and men in non-traditional roles in the home and in the workplace. A second focus will be to transform the objectification of women and harmful masculinities in media and advertising that reinforce gender-based violence.
Members: Fundación Chedraui, Diageo, Mars, PepsiCo, Publicis Groupe, Sony Music, Unilever and WPP
Launch: The National Chapter in Mexico launched on the inaugural day of the Generation Equality Forum in Mexico City. A coalition of nine major advertisers and industry associations have united to combat harmful stereotypes in the country’s advertising and media content.