United Kingdom National Chapter

Advertising market size (US$): 25.74 billion (4th largest in the world)  

Launch date: July 2020  

Strategic priorities: Adopting an intersectional approach to tackle deeply ingrained inequalities in the UK, with a specific focus on women of colour, and addressing stereotypes across all brand communication and content including digital, social media and eCommerce.

Strategic industry events: AdWeek Europe, Drum Content Awards  

Members: adam&eveDDB, Advertising Association (AA), AMV BBDO, B&Q, Diageo, Facebook, Google, GSK, Havas, IPG, Kantar, Kellogg’s, Lloyds Banking Group, Mars, Mondelez, New Macho, Sainsbury’s, Sky, Tesco PLC, The Co-op, Unilever, Vodafone, Waitrose, WPP

Allies: Advertising Standards Authority (ASA), Business in the Community, Channel 4, Creative Equals, The Institute of Practitioners in Advertising (IPA), ISBA, Women in Advertising and Communications London (WACL)

Milestones

  • Launch: On 31st of July, the UK National Chapter launched in partnership with a core group of 28 leading UK advertisers and creative agencies.
  • Strategic priorities: The UK is the 4th biggest advertising market in the world, and while significant progress has been made, there is a lot more work to be done in relation to stereotypes. The coalition focuses on two priority areas: Adopting an intersectional approach to tackle deeply ingrained inequalities in the UK, with a specific focus on women of colour; and addressing stereotypes across all brand communication and content including digital, social media and eCommerce. 

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