Advertising market size (US$): 15.71 billion  

Launch date: February 2019    

Strategic priorities: Afro-ethnic women not sufficiently portrayed in media  

Strategic industry events: Effie Awards, WFA Latam   

Champions: Banco Bradesco, Globo, Grupo Boticário, Grupo Pao de Acuçar (GPA), Mastercard, Unilever and WPP

Members: BuzzFeed, Heads, IPG, J&J, Magazine Luiza, Natura

Allies: ABA, ABAP, ADVB, Rede Mulher Empreendedora

Milestones

  • Content masterclass: In April 2019, the National Chapter hosted a content masterclass on diversity and inclusion and held a workshop to discuss women's empowerment principles.
  • The WPP Stream Unconference: In May 2019, in collaboration with Unilever and WPP (two of the Chapter's six champions), the Brazil National Chapter presented at the 2019 WPP Stream Unconference event. 
  • FIFA Women's World Cup: During the 2019 FIFA Women’s World Cup, Grupo Boticário launched a campaign granting all its employees time off to watch the Brazil women’s national team’s games. This campaign, conceived to give the women's team the same enthusiastic support and visibility as the men's team, was named ‘Com voce eu jogo melhor’.  

Learn more