Advertising market size (US$): 15.71 billion
Launch date: February 2019
Strategic priorities: Addressing unrealistic beauty standards, objectification of women in content. A focus on the lack of representation and portrayals of Afro-ethnic women in media.
Strategic industry events: Effie Awards, WFA Latam
Champions: Banco Bradesco, Grupo Boticário, Grupo Pao de Acuçar (GPA), Mastercard, Unilever, Natura CO, WPP
Members: Heads, IPG
Allies: ABA, ADVB, Rede Mulher Empreendedora, IAB
Milestones
- Content masterclass: In April 2019, the National Chapter hosted a content masterclass on diversity and inclusion and held a workshop to discuss women's empowerment principles.
- The WPP Stream Unconference: In May 2019, in collaboration with Unilever and WPP (two of the Chapter's six champions), the Brazil National Chapter presented at the 2019 WPP Stream Unconference event.
- FIFA Women's World Cup: During the 2019 FIFA Women’s World Cup, Grupo Boticário launched a campaign granting all its employees time off to watch the Brazil women’s national team’s games. This campaign, conceived to give the women's team the same enthusiastic support and visibility as the men's team, was named ‘Com voce eu jogo melhor’.
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