Advertising market size (US$): 450 million
Launch date: February 2021
Strategic priorities: 1. Addressing gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership. 2. Ensure progressive representation and portrayals of all local ethnicities in media and advertising.
Strategic industry events: DigiMarCon Nairobi
Members: East African Breweries Limited (Diageo), Kantar, Safaricom, Unilever
Allies: African Women's Entrepreneurship Program (AWEP), Kenya Association of Manufacturers (KAM), Marketing Society of Kenya (MSK)
Milestones
- Launch: The Unstereotype Alliance Kenya National Chapter launched virtually on 24 February 2021 with a core group of eight founding members and allies.
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