Advertising market size (USD): 10.29 billion

Launch date: March 2021

Strategic priorities: Addressing gender stereotypes in advertising and media with a primary focus on progressive portrayals of women and girls in non-traditional roles. The secondary focus is broadening the representation of women and particularly those returning to the workforce.

Champion: Hindustan Unilever Limited 

Members: Biocon Biologics Limited, Diageo, Havas Group, Kantar South Asia, Mediabrands India, Publicis Groupe, WPP India

Allies: Advertising Agencies Association of India (AAAI), Advertising Standards Council of India (ASCI), International Advertising Association (IAA), Samhita Social Ventures, The Advertising Club, UNICEF


Launch: The Unstereotype Alliance India National Chapter launched in March 2021 with a founding group of nine members and allies.



Learn more