Launch date: March 2021

Strategic priorities: Addressing gender stereotypes in advertising and media with a primary focus on progressive portrayals of women and girls in non-traditional roles. The secondary focus is broadening the representation of women and particularly those returning to the workforce.

Champion: Hindustan Unilever Limited 

Members: Diageo, Havas Group, Publicis Groupe, WPP India

Allies: Advertising Agencies Association of India (AAAI), Advertising Standards Council of India (ASCI), Samhita Social Ventures, The Advertising Club


Launch: The Unstereotype Alliance India National Chapter launched in March 2021 with a founding group of nine members and allies.



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