Launch date: March 2021
Strategic priorities: Addressing gender stereotypes in advertising and media with a primary focus on progressive portrayals of women and girls in non-traditional roles. The secondary focus is broadening the representation of women and particularly those returning to the workforce.
Champion: Hindustan Unilever Limited
Members: Diageo, Havas Group, Publicis Groupe, WPP India
Allies: Advertising Agencies Association of India (AAAI), Advertising Standards Council of India (ASCI), Samhita Social Ventures, The Advertising Club
Launch: The Unstereotype Alliance India National Chapter launched in March 2021 with a founding group of nine members and allies.