Advertising market size (US$): 334 million

Launch date: April 2022

Strategic intent: Eliminate gender stereotypes in all omnichannel advertising communication, including digital media, traditional media, points of sale, social networks and e-commerce. Foster representativeness of people using an intersectional approach to address deep-seated inequalities.

Champion: Unilever

Members: Alurralde Jasper + Asoc., Avon, Diageo, Globant, Mastercard, SAP Argentina.

Allies: Cámara Argentina de Anunciantes (CAA), Mujeres en Publicidad (MEP)


Launch: The Unstereotype Alliance Argentina National Chapter launched in April 2022 with a founding group of ten members and allies.


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