Advertising market size (US$): 703 million
Launch date: April 2022
Strategic intent: Eliminate gender stereotypes in all omnichannel advertising communication, including digital media, traditional media, points of sale, social networks and e-commerce. Foster representativeness of people using an intersectional approach to address deep-seated inequalities.
Members: Alurralde Jasper + Asoc., Avon, Diageo, Globant, Mastercard, SAP Argentina.
Allies: Cámara Argentina de Anunciantes (CAA), Mujeres en Publicidad (MEP)
Launch: The Unstereotype Alliance Argentina National Chapter launched in April 2022 with a founding group of ten members and allies.