CANNES / NEW YORK, 22 June 2018 – Today, UNICEF joined the Unstereotype Alliance to challenge harmful gender stereotypes in marketing and to promote progressive portrayals of women, men, girls and boys, as part of UNICEF’s commitment to achieving gender equality, becoming a more gender balanced organization and bringing up girls and boys as equals.
The Alliance, which was launched a year ago by UN Women and private sector partners, brings together a range of brands across industries, including some of UNICEF’s existing partners, such as Unilever and Cannes Lions.
“We are pleased to join the join the Unstereotype Alliance, and to join UN Women and our other partners in taking a stand against gender discrimination and to empower women to help build a gender equal world,” said Gary Stahl, UNICEF Director of Private Fundraising and Partnerships.
Also at Cannes, young creatives Gerardo Saavedra and Emiliano Salmon were named the 2018 winners of the prestigiousYoung Lions Health Award, a creative competition for young talent in the communication and marketing industry to submit campaign ideas that can help combat gender stereotypes and highlight discriminatory barriers women and girls face when accessing healthcare.
The wining idea envisions a cartoon-driven social movement called #metoon. As part of the campaign, cartoon heroes would communicate with children to combat gender stereotypes, recognizing that both girls and boys are vulnerable to abuse.
The Cannes Lions Festival is the largest global gathering of the marketing, communications and tech industries. This year, Cannes Lions, UNICEF and UN Women joined forces for the award, which rewards original, attention-grabbing ideas developed by creatives and marketers under the age of 30. The competition received over fifty submissions from all over the world, and was judged by a jury of professionals from the marketing industry, Cannes Lions, UNICEF, and UN Women.
“Every year, this award focuses on a different humanitarian or development theme” – says Louise Benson, Director of the Lions Health Festival – “The common element is that we always mobilize creativity to build a healthier world for children and youth.”
In 2018, for the first time, UN Women is a co-organizer and partner of this award.
Women and girls in developing countries are frequently confronted with a myriad of socio-cultural factors which negatively affect their personal safety and access to appropriate health care services. UNICEF recognizes that everyone has a role to play to reduce barriers and promote the health and wellbeing of all.