The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter. The World Federation of Advertisers has also released a guide that makes the social and business case for 'unstereotyping' ads. Here's why you need to download, absorb and implement it, now!
The topic of unsterotyping advertising and using lazy gender troped keeps popping up where creativity is celebrated, but it's sadly not mainstream just yet. Perhaps the fact that the Unsterotype Alliance has finally joined Twitter will sway the movement over social media.
Global brand Unilever popularised the hashtag in 2016 and it was the focus of a special report during the 2017 Cannes Lions, where the yellow ‘Unsterotype Alliance flag flew high, withAdAgereporting that, “The UN believes ads can turn the tide in long-losing war for gender equality.”
Biz Community 6-13-18