WE HAVE A VISION OF AN UNSTEREOTYPED WORLD

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) to help create an equal world.

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Videos

Unstereotype Alliance Global Member Summit 2024

The Winner

Harmful stereotypes are all around us. Only 1 in 3 people will speak up against them, but when you say nothing, you change nothing. 'The Winner' is a story about a stereotype faced by people living with disabilities and incorrect assumptions about the way they live.

The Game

73% of people regularly witness stereotyping and one of the most common forms is about people’s race and ethnicity. In ‘The Game’ you can see a harmful racial stereotype go unchallenged but we can all be part of the change against stereotypes and become upstanders.

The Candidate

Gender stereotypes are common the world over - 57% of people regularly see or experience them. The story of ‘The Candidate’ highlights some of the stereotypes new mothers can face about their suitability and capability at work. Stereotypes can be shattered when people stand up against them.

How to Achieve Authentic Representation: Unstereotype Alliance Conversations for Change

Stereotypes are one of the biggest barriers to equality worldwide. How can advertising dismantle these stereotypes and create more diverse and inclusive character portrayals? Hear from brand leaders, inclusion activists and marketing experts as they discuss how to achieve authentic representation and avoid tokenism.

The Problem is not seeing the Problem

The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping

Inclusion = Income: The Business Case for Progressive Advertising

Inclusion equals Income. The Business Case for Progressive Advertising

Publish Date: Jun 13, 2024

Inclusion = Income: The Business Case for Progressive Advertising is an industry-first study proves inclusive advertising drives sales. The study conducted by Oxford University’s Saïd Business School academics Dr Felipe Thomaz and Prof Andrew Stephen is based on data from Unstereotype Alliance members Bayer Consumer Healthcare, Diageo, Kantar, Mars, Mondelez, and Unilever. First announced at Cannes 2024 with headline findings, the full report will be released in September…

The Levers of Change Gender Equality Attitudes Study 2022

Publish Date: Jun 20, 2022

The Levers of Change: Gender Equality Attitudes Study 2022, is the latest iteration of a bi-annual global study that tracks attitudes towards gender. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership and political participation, education, healthcare, the workplace, media representation, marriage and family life, safety and violence, and…

State of the Industry Report 3

Black man with short curly hair, wearing glasses, is holding a tablet computer and smiling. He has vitiligo visible on his face and arms.

Publish Date: Feb 14, 2024

The third iteration of this report examines the progress of diversity, equity and inclusion across the global advertising industry.Read the report to find out where progress has been made and what actions we can take to keep pushing forward.

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Convener

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

WE HAVE A VISION OF AN UNSTEREOTYPED WORLD

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