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The Business Case for Inclusive Advertising

This industry-first study proves inclusion = Income. Find out how inclusive advertising drives sales and improves brand value.

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State of the Industry report 2023

The third iteration of this report examines the progress of diversity, equity and inclusion across the global advertising industry.

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Cannes Lions International Festival of Creativity 2024

The Alliance hosted a record number of sessions on topics of critical importance to using advertising as a force for good.

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WE HAVE A VISION OF AN UNSTEREOTYPED WORLD

The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content.

Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.

The Alliance contributes to empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) to help create an equal world.

The Business Case for Inclusive Advertising

Unlock growth, impact, and social change through inclusive advertising practices. Discover the compelling business rationale behind unstereotyped campaigns.

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Convened By

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.