This study was conducted in Argentina during March 2021 via a self-administered online survey of 1034 people. The report provides insight into the impact of sexist advertising on brand positioning. The research finds that 77% of women mention gender-related matters as a priority for the country, whereas only 43% of men state the same, and that four in ten people make their purchase decisions based on their values.

Bibliographic information

Year: 2021

Region: Argentina