Amplify Marketing Festival 2018
The Ogilvy Lecture
University of Edinburgh Business School, George Square | 1-2pm | 24 Aug 2018
Syl Saller, CMO Diageo and Grainne Wafer, Global Brand Director & Co-lead of Diageo’s Progressive Gender workstream, delivered the keynote lecture at the Marketing Society Amplify Conference in Edinburgh on the subject of “Progressive Gender Portrayals in Advertising” . They introduced the Diageo framework developed to ensure a more progressive portrayal of gender in advertising, discussed why that approach is so important to Diageo’s values and approach to inclusion and diversity. They also spoke about the work of the Unstereotype Alliance and Free the Bid and urged the industry to take action.