This UNICEF resource 'Promoting diversity and inclusion in advertising: a UNICEF playbook' identifies different types of stereotypes that can have a harmful impact on a child's wellbeing and development, and includes tools for business to create guidelines and strategies for ensuring diversity and inclusion in their creative content and products for children. The guidance is centered on the belief that children need diverse role models who can positively impact their perceptions of themselves, their own empowerment, and the world around them, and that promoting positive representations through the marketing and advertising designed for children is a vital part of achieving equality and inclusion.

Bibliographic information

Year: 2021

Region: Global