Originally published by Geena Davis Institute on Gender in Media.
In this report, Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media, breaks down the results of a gender representation in advertising study — unprecedented in its size and scope — and the effect these images have on experiences around the world.
The report shares key findings from a recent study that uses Google technology to measure representation in multimedia content. The result is the largest global study of advertising content to date, executed to push forward the Institute's goal of helping marketers use data and tools to become more inclusive. Please download the report to access key insights, or explore the data on Think With Google's interactive online hub.
Publisher: Geena Davis Institute on Gender in Media
Publication year: 2020