The World Federation of Advertising organized a webinar on progressive gender portrayals in advertising, led by Stefan Loerke. The webinar featured guest speaker Anne Bonnaillie from Procter & Gamble and Jennifer Cooper from UN Women. 66 participants attended the Webinar representing 45 organizations, including 24 global corporations and 20 umbrella associations.
The Webinar covered the following topics:
- Why it’s important for brands to move with the times in terms of gender representation
- How companies can champion the theme individually and what P&G has been doing in this area
- What can be done collectively as an industry to move the needle