Diversity in Marketing & Advertising (DIMA) Summit is the only event of its kind in Europe, bringing together the entire marketing and media ecosystem under one roof, with a focus on fostering greater diversity and inclusion in the industry. The event was held at BBC New Broadcasting House on 2nd July.
DIMA featured a panel on 'Tackling Stereotypes in Advertising together as an industry' which featured Ella Smilie, Grainne Wafer, Heide Gardner, Gemma Greaves and Leila Siddiqi - moderated by Nicola Kemp, Trends Editor, Campaign. The Unstereotype Alliance was represented by Heide Gardner from IPG and Leila Siddiqi from IPA. The group discussed the importance of collaboration of groups in the advertising industry in order to tackle the problem of stereotypes and the importance of exclusivity throughout the whole supply chain.