Turkey National Chapter

Advertising market size (US$): 1.7 billion 

Launch date: December 2019

Strategic priorities: Gender stereotypes, traditional gender-based division of labour, capturing the youth, behavior change, establishing measurement metrics and self-regulatory system

Strategic industry events: Effie Awards, Mixx Awards, Crystal Apple Awards, MMA Smarties, Prida Awards, Media Summit (in collaboration with Advertising Foundation)

Vice Chairs: Association of Advertising Agencies (RD), Eczacıbaşı Holding, Kantar Media, Reklam Verenler Dernegi (RVD), Unilever

Members: Avon, Coca-Cola, Colgate- Palmolive, Eczacıbaşı Holding, Eti Gıda, Johnson & Johnson, Kantar Media, Koç Holding, P&G, Publicis Group, Unilever, Vodafone, WPP

Allies: Turkish Foundation of Advertising (RV), Bahçesehir University (BAU), Mobile Marketing Association (MMA), The Advertising Self-Regulatory Board (RÖK), Turkish Researchers' Association (TUAD), Communication Consultancies Association of Turkey (İDA), Cosmetics & Cleaning Products Industry Association (KTSD), Interactive Advertising Bureau (IAB), Radio Listening Services Organisation, Representation and Broadcasting Corporation (RIAK), Foundation of Outdoor Advertisers (ARVAK)

Milestones

  • Launch: The Unstereotype Alliance Turkey National Chapter officially launched on 13 December 2019 in Istanbul.
  • Billboard campaign: In January and February 2020, the Turkey Chapter launched a public facing outdoor and digital billboard campaign with the support of RVD, RD and ARVAK at various malls in the three biggest cities of Turkey – Istanbul, Ankara and Izmir. The theme of the campaign was 'When ads change, society changes'. The billboards showcased progressive concepts for gender portrayals in advertising and the campaign received the Social Responsibility Category Award at the Outdoor Advertising Awards (A Awards) 2020.
  • Webinar: During April 2020, the Unstereotype Alliance Turkey National Chapter hosted a webinar with Prof Dr. Ahmet Tamer Aker from Bilgi University's Trauma and Disaster Studies Mental Health Graduate Programme to shine a light on the reported increase in unpaid care work impacting women during the COVID-19 pandemic, and to provide information on how to prevent and deal with burnout.
  • Istanbul Convention: In August 2020, the Turkey National Chapter supported the Istanbul Convention, also known as the Council of Europe Convention on preventing and combating violence against women and domestic violence, on social media.
    

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