
Advertising market size (US$): 1.7 billion
Launch date: December 2019
Strategic priorities: Gender stereotypes, traditional gender-based division of labour, capturing the youth, behavior change, establishing measurement metrics and self-regulatory system
Strategic industry events: Effie Awards, Mixx Awards, Crystal Apple Awards, MMA Smarties, Prida Awards, Media Summit (in collaboration with Advertising Foundation)
Vice Chairs: Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD)
Members: Avon, Coca-Cola, Colgate- Palmolive, Eczacıbaşı Holding, Eti Gıda, Johnson & Johnson, Kantar Media, Koç Holding, P&G, Publicis Group, Unilever, Vodafone, WPP
Allies: Turkish Foundation of Advertising (RV), Bahçesehir University (BAU), Mobile Marketing Association (MMA), The Advertising Self-Regulatory Board (RÖK), Turkish Researchers' Association (TUAD), Communication Consultancies Association of Turkey (İDA), Cosmetics & Cleaning Products Industry Association (KTSD), Interactive Advertising Bureau (IAB), Radio Listening Services Organisation, Representation and Broadcasting Corporation (RIAK), Foundation of Outdoor Advertisers (ARVAK)
Milestones
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