Turkey National Chapter

Advertising market size (US$): 1.7 billion 

Launch date: December 2019

Strategic priorities: Addressing gender stereotypes with a focus on traditional gender-based division of labour and targeting youth to galvanize action. Gender stereotypes, traditional gender-based division of labour, capturing the youth, behavior change, establishing measurement metrics and self-regulatory system

Strategic industry events: Effie Awards, Mixx Awards, Crystal Apple Awards, MMA Smarties, Prida Awards, Media Summit (in collaboration with Advertising Foundation)

Vice Chairs: Advertisers Association (RVD), Association of Advertising Agencies (RD), Unilever, Eczacıbaşı Holding, Kantar Media

Members: Avon, Bayer, Coca-Cola, Colgate-Palmolive, Eti Gıda, GSK, MullenLowe, Johnson&Johnson, Koç Holding, P&G, Publicis Groupe, TBWA/Istanbul, Vodafone, WPP

Allies: Bahçesehir University (BAU), Cosmetics & Cleaning Products Industry Association (KTSD), Foundation of Advertising (RV), Foundation of Outdoor Advertisers (ARVAK), Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA), Radio Listening Services Organisation, Representation and Broadcasting Corporation (RIAK), The Advertising Self-Regulatory Board (RÖK), Turkish Researchers' Association (TUAD)

Milestones

  • Launch: The Unstereotype Alliance Türkiye National Chapter officially launched on 13 December 2019 in Istanbul.
  • Billboard campaign: In January and February 2020, the Türkiye Chapter launched a public facing outdoor and digital billboard campaign with the support of RVD, RD and ARVAK at various malls in the three biggest cities of Türkiye– Istanbul, Ankara and Izmir. The theme of the campaign was 'When ads change, society changes'. The billboards showcased progressive concepts for gender portrayals in advertising and the campaign received the Social Responsibility Category Award at the Outdoor Advertising Awards (A Awards) 2020.
  • Webinar: During April 2020, the Unstereotype Alliance Türkiye National Chapter hosted a webinar with Prof Dr. Ahmet Tamer Aker from Bilgi University's Trauma and Disaster Studies Mental Health Graduate Programme to shine a light on the reported increase in unpaid care work impacting women during the COVID-19 pandemic, and to provide information on how to prevent and deal with burnout.
  • Istanbul Convention: In August 2020, the Türkiye National Chapter supported the Istanbul Convention, also known as the Council of Europe Convention on preventing and combating violence against women and domestic violence, on social media.
    

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