Advertising market size (US$): 793 million

Launch date: December 2021

Strategic priorities: To use advertising as a force for progress by depicting positive portrayals of women and girls, and ensure the industry rejects all harmful stereotypes, including gender stereotypes.

Members: First Bank of Nigeria Limited, Guinness Nigeria, SO&U LTD,  Unilever Nigeria Plc., X3M IDEAS LTD

Allies: Association of Advertising Agencies of Nigeria (AAAN), Women in Successful Careers (WISCAR)


Launch: The Unstereotype Alliance Nigeria National Chapter launched in December 2021 with a founding group of seven members and allies.

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Aaan  Guinness