Advertising market size (US$): 17.3 billion 

Launch date: November 2021    

Strategic intent: To use advertising as a force for good by depicting progressive portrayals of all people, and ensuring diversity is a priority throughout the entire creative process.

Champions: Coles, IPG, Mars Wrigley, Unilever Australia Limited, Westpac Group

Members: Accenture Pty Ltd, American Express ANZ, Bayer Australia Pty Ltd, Diageo Australia, Google Australia Pty Ltd, IKEA Pty Ltd, Ipsos, Mastercard Asia/Pacific (Australia) Pty Ltd., Meta Platforms, Inc., Omnicom Australia, Publicis Groupe, Salesforce Australia Pty Ltd, Seven West Media, Singtel Optus Pty Ltd, Snap Inc, Suncorp Group, WPP.

Allies: Australian Association of National Advertisers (AANA), Bus Stop Films.


  • Launch: The Unstereotype Alliance Australia National Chapter launched in November 2021 with a founding group of 21 members and allies.

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