How the Unstereotype Alliance is Combatting Gender Inequality
- Publish Date: Oct 01, 2018
Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can—and should—also do good. And there is no good reason why it shouldn’t.
Unstereotype Alliance celebrates its first anniversary and launches new report 'Unstereotype: Beyond Gender. The Invisible Stereotypes'
- Publish Date: Jun 20, 2018
The Unstereotype Alliance – an industry-led initiative convened by UN Women, the lead UN agency on gender equality and women’s rights, to end harmful stereotypes often perpetuated through advertising – celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity. The Alliance also introduces insights from its new report ‘Unstereotype: Beyond Gender. The Invisible Stereotypes’ which stresses the urgent need to focus on the complexity of gender and intersecting stereotypes as expressed in different cultural contexts. And a powerful new short film, “The Problem is not Seeing the Problem”, produced by IPG, calls on the industry to act immediately to eliminate stereotypes from their ads.
UN Women Executive Director Phumzile Mlambo-Ngcuka issues open letter to the advertising industry
- Publish Date: Jun 14, 2018
Together we can finally begin to address the unconscious bias against women and girls that underlies some of the major issues that we in the UN have committed to solving by 2030, like violence against women and girls, intergenerational poverty, and the exclusion of women from peacemaking processes. And we can cement the impact of legislation that supports gender equality and women’s empowerment. When we pass good laws without addressing the underlying norms and stereotypes, we do not have the desired impact.