Mission Statement

The Unstereotype Alliance is a thought and action platform that uses advertising as a force for good to drive positive change. It seeks to eradicate harmful gender-based stereotypes. The alliance is focused on empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.

 

Read More

Member Spotlight Series

  • Publish Date: Nov 30, 2018

Featuring the work of Ogilvy, who most recently produced a holiday campaign that focuses on celebrating the differences that make us unique and highlights the diversity of time-honored notions of holidays.

Read More

Unstereotype Alliance launches short film

  • Publish Date: Jun 20, 2018

The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping. Built around the notion that “the problem is not seeing the problem” the film calls on the industry to take a deeper look to recognize the problem of stereotypes, as a first step to eliminating them. The short film is produced by IPG and MullenLowe.

Read More

CONVENER

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.

ALLIANCE MEMBERS 

CHAMPIONS

MEMBERS

ALLIES