Mission Statement

The Unstereotype Alliance is a thought and action platform that uses advertising as a force for good to drive positive change. It seeks to eradicate harmful gender-based stereotypes. The alliance is focused on empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world.


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Member Spotlight Series

  • Publish Date: Jan 15, 2019

UN Women and WPP help to draw awareness for #HearMeToo around the world to increase awareness around gender-based violence, honor and amplify voices of survivor and increase understanding of UN Women programs and initiatives around this topic.

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Unstereotype Alliance launches short film

  • Publish Date: Jun 20, 2018

The Unstereotype Alliance launches a call to action to the advertising industry sending a clear message about the perils of stereotyping. Built around the notion that “the problem is not seeing the problem” the film calls on the industry to take a deeper look to recognize the problem of stereotypes, as a first step to eliminating them. The short film is produced by IPG and MullenLowe.

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As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. We welcome the participation of industry members and encourage others to join us in support of the Alliance.