By asking “Who’s Missing?” early and often, we can embed inclusion at the very start of every campaign process: from briefs to casting to media strategy and more.
Unstereotype Alliance Australia, convened by UN Women, today launched its inaugural national campaign Who’s Missing? at MFA Ex in Melbourne. The campaign calls on the advertising, media and marketing industry to embed inclusive thinking at the start of every campaign by asking one powerful question: Who’s Missing? It invites everyone - from creatives to client teams-to build inclusion into the earliest stages of campaign planning by asking Who’s Missing? early and often.
Backed by research linking inclusion to stronger brand outcomes, the campaign provides practical prompts, a checklist, and shareable assets via a toolkit to help individuals embed inclusive thinking into everyday decisions, while encouraging organisations to join the Alliance and become part of a collective driving systemic change.
Unstereotype Alliance Australia Research found that too many Australians still don’t feel represented in advertising and media. This is holding back both progress and performance. 41% of women in Australia say they don’t see themselves represented in advertising, and 59% of men say the same. Those with intersecting identities such as women of colour, people with disability, and LGBTQ+ Australians are the most likely to feel excluded or stereotyped.
