Stereotypes are pervasive - they impact social norms and attitudes which act as a barrier to progress in any society. They stand back-to-back with discrimination, contributing to real-life consequences like reduced education and employment opportunities, poor economic and health outcomes, discriminatory policy decisions, and denial of individual rights including bodily autonomy etc.

As the only industry alliance that leverages UN Women’s global reach among 193 member states, the Unstereotype Alliance provides tools, resources and commissions original research to help its members create progressive, unstereotyped advertising and communications. The Inclusive AI 3Cs skills is our fundamental, proprietary playbook available exclusively for members of the Unstereotype Alliance.