Fearless Girl

Introducing the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours.


A gender equal world is a better world for all. Through our actions and the conversations that we spark, we aspire to build a better world for all of us — free from gender bias and with equal representation and an equal voice for women and men. A world where everyone sees equal.

6 Pack Band

A groundbreaking advertising campaign that launched India's first transgender pop band, 6 Pack Band. The hijras (transgender community in India) are often shut out from mainstream society. Many are disowned by their family and have to scrape a living begging on the streets or worse. But they are also in demand to sing and dance at auspicious events such as weddings and naming ceremonies – so creating a musical ad was not something that seemed manufactured or artificial. Here was a golden chance to unstereotype the typical portrayal of this community in pop culture.

Fiercely Feminine

Who says women can’t be fierce and feminine? We’re making it our mission, with Liverpool Ladies FC, to kick out gender stereotypes and to inspire women to be whoever they want to be.

More Role Models

Girls need more role models. This campaign is committed to shining a light on empowering female role models in an effort to inspire more girls. Because believing they can be anything is just the beginning, actually seeing that they can makes all the difference.

Touch the Pickle

In India, menstruation is treated like a shameful curse. Women are discouraged from pursuing normal daily activities during their periods, including touching the jar of pickles found in the kitchen of most Indian homes, because the pickles will supposedly rot. A groundbreaking film encourages women to defy tradition and taboos by touching the pickle jar.