The Unstereotype Metric Guide

  • Publish Date: Nov 19, 2019

In line with the pledge that all Unstereotype Alliance members have signed up to, there is a requirement for all advertisers to monitor the advertising content they produce to ensure they continuously improve on unstereotypical and progressive gender portrayal. Measuring our advertising content before final production with a rating from our consumers will ensure that we are able to free our content of any unconscious biases that may have crept in, it will give us the confidence that our advertising is truly unstereotypical and progressive.

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Member Spotlight

  • Publish Date: Oct 17, 2019

New study uncovers the latest data-driven human insights to help eradicate stereotypes from advertising. Google conducted a Human Truths study that looked at the intersectionality reflected in searches containing the word FOR, an indicator that there is an aspect of the searchers’ identity that is critically important. The high-level findings of a new study on search that not only uncovers powerful insights into consumer intent, but how consumer searches can be used to surface the truth around ‘Invisible Identities'. The power of “_FOR_” highlights four ‘Invisible Identities.’

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The Geena Benchmark Report: 2007 - 2017

  • Publish Date: Jul 02, 2019

This report examines media representations of gender, race, LGBTQIA, and ability in family films from the past decade. More specifically, we analyze the identity of leads in the top grossing family films form 2007 to 2017 to see whether Hollywood content creators have made progress when it comes to telling stories of traditionally marginalized groups. .

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The Unstereotype Alliance - Gender Equality Attitude Study

  • Publish Date: Jun 18, 2019

The full report can be accessed here

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Portray Her: Representations of Women STEM Characters in Media

  • Publish Date: Jun 06, 2019

The Geena Davis Institue on Gender in Media conducted research that utilized a mixed methods approach to address their primary questions around the representation of women STEM characters in media. First, they employed a content analysis of STEM characters in entertainment media to determine how those characters and STEM professions were represented. Secondly, we use a survey to assess girls’ and women’s opinions of, and experiences in, STEM

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Ipsos Study - Advertising is Out of Sync with World's Consumers

  • Publish Date: Oct 02, 2018

Adults across 28 countries feel advertising does not reflect the world around them. These are some of the findings from a global survey Ipsos conducted in partnership with the Female Quotient for the Unstereotype Alliance. For the survey, Ipsos interviewed a total of 14,700 male and female consumers aged 16-64 from 28 countries between August 24 and September 7, 2018.

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Beyond Gender: The Invisible Stereotypes

  • Publish Date: Jun 21, 2018

The latest Unstereotype Alliance research Beyond Gender:The Invisible Stereotypes, explores stereotypes in Brazil, India and South Africa and shows that representation matters. It also illustrates how gender intersects with cultural contexts and other forms of discrimination.

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WFA Guide to Progressive Gender Portrayals

  • Publish Date: May 14, 2018

WFA has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes. The WFA Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers.

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The Female Quotient - Modern Guide to Equality

  • Publish Date: Jan 22, 2018

The Female Quotient created The Modern Guide to Equality to accelerate the change in the workplace we want. It addresses the problem holistically, combining generational insights, workplace trends, and interviews with industry leaders to develop a toolkit and corporate workshops with next-step actions for change.

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