Advertising market size (US$): 25.74 billion (4th largest in the world)
Launch date: July 2020
Strategic priorities: addressing the representation of marginalised groups, initially focusing on the experiences of women of colour.
Strategic industry events: AdWeek Europe, Drum Content Awards
Members: Advertising Association (AA), AMV BBDO, B&Q, Diageo, Facebook, Google, GSK, Havas, IPG, Kantar, Kellogg’s, Lloyds Banking Group, Mars, Sainsbury’s, Sky, Tesco PLC, The Co-op, Unilever, Vodafone, Waitrose, WPP
Allies: Advertising Standards Authority (ASA), Business in the Community, Channel 4, Creative Equals, The Institute of Practitioners in Advertising (IPA), ISBA, Women in Advertising and Communications London (WACL)