Advertising market size (US$): 500 million
Launch date: December 2021
Strategic priorities: To use advertising as a force for progress by depicting positive portrayals of women and girls, and ensure the industry rejects all harmful stereotypes, including gender stereotypes.
Members: First Bank of Nigeria Limited, Guinness Nigeria, SO&U LTD, Unilever Nigeria Plc., X3M IDEAS LTD
Allies: Association of Advertising Agencies of Nigeria (AAAN), Women in Successful Careers (WISCAR)
Launch: The Unstereotype Alliance Nigeria National Chapter launched in December 2021 with a founding group of seven members and allies.