Ipsos Study - Advertising is Out of Sync with World's Consumers

  • Publish Date: Oct 02, 2018

Adults across 28 countries feel advertising does not reflect the world around them. These are some of the findings from a global survey Ipsos conducted in partnership with the Female Quotient for the Unstereotype Alliance. For the survey, Ipsos interviewed a total of 14,700 male and female consumers aged 16-64 from 28 countries between August 24 and September 7, 2018.

Read More

Beyond Gender: The Invisible Stereotypes

  • Publish Date: Jun 21, 2018

The latest Unstereotype Alliance research Beyond Gender:The Invisible Stereotypes, explores stereotypes in Brazil, India and South Africa and shows that representation matters. It also illustrates how gender intersects with cultural contexts and other forms of discrimination.

Read More

WFA Guide to Progressive Gender Portrayals

  • Publish Date: May 14, 2018

WFA has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes. The WFA Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers.

Read More

The Female Quotient - Modern Guide to Equality

  • Publish Date: Jan 22, 2018

The Female Quotient created The Modern Guide to Equality to accelerate the change in the workplace we want. It addresses the problem holistically, combining generational insights, workplace trends, and interviews with industry leaders to develop a toolkit and corporate workshops with next-step actions for change.

Read More